●Presentation software
“Presentation software” has a variety of functions for creating and executing presentation materials, and inserting illustrations, graphs, tables,
photographs, etc. into presentation materials.
●Database software
“Database software” arranges various data (information) into units with
specific purposes and stores them together in one place. This allows the
data to be managed and operated efficiently.
Chapter 2
2-1-2 Marketing
1
Market Research
“Market research” is the collecting of various information concerning the
market that the corporation can use to advance marketing activities effectively.
There are various methods used in market research, such as surveys using
the Internet, surveys that gather consumers together and hold discussions,
surveys in which questionnaires are distributed and collected by mail, etc.
Compared to other survey methods, market research using the Internet
makes it possible to quickly collect vast amounts of data at low cost. Utilizing the Internet allows market research to be performed in a shorter time
than methods such as mail, giving it the advantage of commercializing
consumer needs without delay.
Whichever method is used, the question of how to analyze and utilize the
data obtained through market research is the key to subsequent strategy.
Reference
Marketing mix
Business strategy
“Marketing” involves activities to create structures for the manufacture and
sale of products that accurately reflect the needs of customers. One area of
marketing activities includes “market research”, “sales/product/purchase
planning”, “sales promotions”, “customer satisfaction surveys,” etc.
The “marketing mix” is a combination of
marketing tools used to achieve marketing objectives.
The four Ps (product, price, promotion,
place) are typical tools from the perspective of the seller. The four Cs (customer value, customer cost, communication, convenience) correspond to the
four Ps seen from the perspective of the
customer.
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