2-1
Business strategy management
2-1-1 Business strategy techniques
A “business strategy” is a plan with a long-term perspective for the business development of the corporation. Its goal is to develop a competitive
edge over other companies and enable it to adapt to any changes occurring
around it.
Corporations formulate their business strategies using the steps summarized below.
1
Manifestation of
corporate philosophy
Specify the corporation’s raison d'etre
and action guidelines, etc.
Manifestation of
corporate goals
Specify the final destination of the
corporation.
Definition of corporate
domain
Define the corporation’s position in the
market.
Determination of
business strategy
Set a course for the future that will enable the
corporation to adapt to changes and survive.
Business information analysis techniques
In order to determine a business strategy, it is necessary to understand the
full capabilities of the corporation, and analyze its current situation and
position.
Data analysis techniques for determining business strategy are summarized
below.
Reference
Internal environment
“Internal environment” refers to various
aspects of a corporation including human resources, business strength,
product appeal, selling power, technological strength, brand, competitiveness, financial standing, etc.
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(1)SWOT analysis
A “SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis”
is an evaluation method that analyzes the strengths, weaknesses, opportunities, and threats of a corporation.
Strengths to capitalize on and weaknesses to overcome are further clarified
by analyzing the “internal environment” of the corporation.