ITEE ITEE-1 | Page 51

(3)Intellectual property rights for websites Article 10-1 of the Copyright Act does not contain any reference to websites in giving concrete examples of works. However, Article 2-1-1 of the Copyright Act defines work as “a production in which thoughts or sentiments are expressed in a creative way and which falls within the literary, scientific, artistic, or musical domain.” Accordingly, if a website is expressed in a creative way, it is thought to be protected as a work. When requesting an outside party to prepare a website, it is important to clearly state who the copyright belongs to. Care must also be taken to ensure that information contained in websites does not infringe on the copyrights of others. 2 Legislation concerning industrial property rights “Industrial property rights” are afforded for the monopolized use of ideas, inventions, designs, and logo marks for industrial products, and to protect against imitations. These rights fall under the jurisdiction of the Japan Patent Office. The types of industrial property rights are summarized below. Industrial property right Trade secrets “Trade secrets” under the Unfair Competition Prevention Act include knowhow, customer lists, marketing manuals, terms of business, and systems design documents that have not been disclosed to the public. The term refers to trade or technical information that is managed within a corporation as a secret. 45 Related legislation Term of protection Patent rights Ideas and inventions Patent Act 20 years from application Utility model rights Idea or contrivance relating to the shape or structure of an article Utility Model Act 10 years from application Design rights Design or decoration of an article Design Act 20 years from registration Trademark rights Trademarks including marks and product names that denote a product Trademark Act 10 years from registration (Extendable) 3 Reference Scope of protection Unfair Competition Prevention Act The “Unfair Competition Prevention Act” prescribes the regulations for acts of unfair competition. Specifically, it deals with areas such as theft of trade secrets and ideas, imitation of goods, and circulation of rumors in a way that is disadvantageous to a competitor. When competition through such unfair acts is neglected and permitted to exist, it erodes the principle of fair competition in the market, which may cause confusion in the marketplace and result in significant damages to the consumers. Whereas intellectual property rights exist to protect proprietary rights, the Unfair Competition Prevention Act was enacted from the standpoint that such rights only exist if a fair market has been secured. Accordingly, the purpose of the Unfair Competition Prevention Act is to control illegal acts that are detrimental to fair competition.