4
A Well-Designed Home Page , Specifically The Top Of The Site .
A website ’ s Home page is almost always the most visited page on the site and is the entry point into the marketing funnel . Therefore , the top of your site that ' s “ above the fold ” ( meaning the visitor sees it without scrolling down ) is the single most critical piece of real estate on your entire site . Visitors will hit that first and decide to call , click , or engage … or bounce . So , the copy on that section , or the headline , is essential to successful conversion . The problem is that most businesses have vague or confusing copy , like “ Experience The Difference ” or “ Business Clarity Empowered .” Or they have no copy and the images make no sense to the average visitor looking for your service . What you need is a simple headline or something that simply states what you do and for whom you do it . A REAL prospect coming to your site is trying to figure out ONE thing : Is this what I ’ m looking for ? The more they have to click around or guess , the higher their chances are of just leaving your site without taking any action .
5
Offers ! If you want to generate leads on your website , you NEED to have an offer they can respond to . The two primary ones are free information they can access ( report , video , checklist , etc .) or some type of assessment or appointment . I recommend having BOTH . If you go to my website , you ’ ll see a current offer for a free guide titled “ 6 Ways To Get More High Paying Clients Without Spending A Dime On Marketing .” This is an offer we discovered that generates a high conversion . You need something similar for your company ’ s website , for example , a report titled “ 10 Surefire Signs Your Current IT Company Is Failing You ” or “ Free Dark Web Scan Reveals The Passwords , Emails , And Other Confidential Data Hackers Have On YOUR Company Right Now .”
6
If Targeting Local , Have A Prominent LOCAL Phone Number Displayed .
Customers want to deal with a local provider , so put a local number on your home page , right at the top of the site where it can easily be seen .
A Complete And
7
Up-To-Date GMB Directory Listing With Copious 5-Star Reviews .
We estimate about 30 % of businesses have never claimed their Google My Business ( GMB ) listing , which is a HUGE mistake for SEO purposes , as it provides credibility to people searching for you . An even higher percentage , roughly 80 %, have it but never update it or use it to drive reviews .
Well-Designed
8
Social Media Profiles . Specifically , Clutch . io , LinkedIn , and Facebook are the most important if you ’ re targeting small businesses . If you ’ re targeting consumers , I ’ d throw in Instagram as well , although Instagram and Facebook are linked easily , so you can add that to the mix with little effort — just know it ’ s not going to drive a TON of traffic . Another social media site I ’ d recommend is YouTube ; however , it ’ s a bit more difficult to get right because you have to be good on video and deliver relevant and interesting content . But overall , make sure you keep all these sites updated and monitored for leads . Having a Facebook page you never update is just as bad as having no Facebook page at all ( or maybe even worse ). You also need to monitor these sites because prospects and clients alike will message you via these platforms , expecting a response .
9
Retargeting . Retargeting is the practice of displaying ads to visitors to your website throughout the Google display network or on Facebook , Instagram , and LinkedIn for the purpose of getting them back to opt in or call . I ’ m sure you ’ ve experienced this before , maybe even after visiting one of our sites . LinkedIn can also send InMail messages to prospects who visit your site to drive them back to opt in or call .
10
Last But Not Least , Answer Your Phones Live .
Most businesses don ’ t consider this a website marketing strategy , but our research has shown that nearly 70 % or more of the HOT leads coming in from your website are going to call versus complete a webform . We also know if they call and get voicemail , many hang up and call the next business that came up on the Google Search . Trust me on this : How you answer the phone has a MAJOR impact on the overall success of your website ’ s conversion rate and marketing success .
Of course , there are more than these top 10 , but if you get these right , you ’ re well on your way to dramatically improving the performance of your website . n
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