mainly I use sand and red earth.
6.
You were a Finance Director for example at
Hurley, Investa, the Swatch Group and
Technomarine. What made you go from doing
other people’s financials to creating your own
brand?
I think by doing finance and doing it for
fifteen years of your life, is a boring job and to
move on to do something else as salaries are
very high,it is very difficult to move on. I was
very brave, enough to leave that past behind
me and to invest into becoming an
entrepreneur, which is very risky and that is
how life should be. “Now, I’m living”!
7.
What makes your brand so different compared
to other watch brands?
The fact that the brand is Australian! Plus,
it appeals to Australian’s who are passionate
about their own country. Australia appeals to
the world and it appeals to people around the
worldand that you could look at the statistics
and the immigration to Australia; which is
high, and they feel at home here. However,
Australia and the Design is my idea of
watchmaking; but it is not revolutionary. The
design however is Swiss quality and to seal
the quality of the watch is made by a Swiss
Manufacturer. Basically, itis the combination
of Australia, the beauty of Australia and the
Swiss quality and its expertise.
8.
You’re Global Brand Ambassador is Dominic
Purcess. How does he feel about your tagline;
“Take a piece of Australia”? Has he ever been to
Australia?
Dominic is Australian, and he is a Sydney boy,
and then he moved to Penrith. He ispassionate
about Australia. Then, he moved to Los
Angeles twenty years ago to become an actor.
However, he is still connected to Australia and
he wanted to become a Brand Ambassador
which he feels makes him connected to
Australia and Australian people.
9.
Tell us about your new brand of watches?
Australis! It is the new watch that we are
launching in November and it is the jewel in
the crown, and it costs $4,850.00 AUD Dollar.
It is a beautiful watch and you can go online,
and you can make your own watch; which is
completely unique with eight hundred and
fifty combinations where you can choose the
colour of the stitching from the leather strap
which makes it unique and it is stunning on
the wrist.
10.
Will you be launching a watch for women?
Yes! We will be launching the ‘Noosa
Collection’ from the 1st of February and that
would be our first women’s range.