versatility is compounded by the new HDR Effect feature which
processes standard definition content frame-by-frame to improve
brightness in specific areas, enhance contrast ratios and render more
precise images.
Featuring the latest version of LG’s intuitive webOS smart TV
platform, version 3.5, viewers will have no trouble accessing premium
HDR content online. In order to offer the viewers access to the most
convenient home cinema experience possible, LG has partnered with
leading digital content providers such as Amazon, Netflix and Vudu. To
demonstrate the capabilities of HDR content on LG’s OLED TVs, HLG
programming from DIRECTV, Dolby Vision content from Netflix and
HDR10 titles from Amazon Prime Video will be featured at LG’s booth
at CES.
The new LG OLED TVs embed cutting edge technology and renowned
color science expertise from Technicolor. They apply the same
technology and expertise used in the majority of premium Hollywood
productions from movies to episodic series. This allows consumers to
enjoy the most vibrant and lifelike viewing experiences while accurately
recreating the artistic intent of content creators. Because of the superior
picture quality of OLED technology, Technicolor is working with LG to
expand the capabilities of its OLED TVs for use in production facilities
around the world.
“With Dolby Vision and Dolby Atmos integrated tightly into our
newest OLED products, viewers will be able to recapture the magic
of the cinema and experience their favorite movies with their original
clarity, depth and imagination intact,” said Brian Kwon, president and
CEO of LG’s Home Entertainment Company. “The stunning new TVs
on display at CES this week demonstrate our commitment to innova-
tion and leadership in OLED and the premium TV market globally.”