Questions by: Mike Angangan
1.
In 2015, you won an Honour for “Men of
Influence” through Men’s Style Australia. How
did it feel to win this award? How do you
become a “Man of Influence”?
I was surprised, and I did not know the
Magazine “Polo De’Marco” and I have never
heard of this Magazine “Polo De’Marco”
before. However, after Basel World and
being the first Australian brand - it had a lot
of media attention and I think it was a reward
to bring the largest and biggest watch brand in
the world into Australia.
2.
Your brand; “Beusele – Australia” stems from
your passion of watches with an essence of
Australia. How did that concept come about?
I came to Australia for something to do and I
applied for jobs on-the-side which I had skills
in. One of my talents was that I knew how to
make exceptional quality“Watches”. My career
background was in Chief Financial Officer
(CFO) back in Switzerland. Then I started to
make watch components and I was looking for
a conceptand I felt Australia was a good
concept to start off with this new project.
There are not many watch brands in Australia
and I felt that putting elements in the crown
would be an innovative and very good idea.
My family has a home in the Central Coast in
Australia and I thought - let’s put some
elements in the crown of the watch and you
can keep part of Australia with you. There is a
sand from Katherine Hill Bay, Red Earth and
Coal, and I thought that would be the
elements. Australia is rich in its elements and
has natural minerals and this is how I thought
this concept would come about.
3.
You worked with Flinders University in Adelaide
and created the Nano Technology. How did that
come about?
The day I started, I wanted to have my own
manufacturing processes in place and it is not
easy in Australia to start manufacturing. So
subsequently, everything was sent overseas.
There is not a lot of manufacturing left in
Australia. So, Flinders University contacted
me, and they heard that I was looking for
manufacturing and we sat down to talk. Then
we started a manufacturing business where we
are partnered 50/50 - called ‘The Australian
Advanced Manufacturing Company Pty Ltd
and it is a partnership between Flinders
University in Adelaide and Beusele - Australia.
4.
You used ‘Bauselite’ which is unique in design,
lightweight and is a strong ceramic material.
How did that concept come about?
“Bauselite” is a material created by the
company in conjunction with Flinders
University in Adelaide. It is lightweight like
ceramic, ceramic is injected. “Bauselite” is
basically a rock that is machined and then you
put it in the Furness to change the colourand
it goes back into the oven. That is where the
Nano technology comes into to playand they
also inject particles in the rock that has been
machined to make it dark again. As it is
usually pink and then we put it into the case.
5.
On the crown - you use the elements of
Australia. What are they?
There is mainly sand from iconic places like
Bondi Beach, Whitehaven beach , and red
earth from the Kimberley. There are also
Limited Editions where I have used opal, but