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News ViacomCBS UK appoints Rose as COO ViacomCBS Networks UK has appointed Sarah Rose as chief operating officer, responsible for the day-to-day running of ViacomCBS’s business in the UK. She will report into Maria Kyriacou, president, ViacomCBS Networks UK and Australia. Rose will have oversight of all UK business functions including operations, legal and business affairs, finance, HR, communications, research, broadcasting technology and VIS UK. Working alongside director of programmes, Ben Frow and chief commercial officer, Arran Tindall, Rose will also play an important role in strategic planning across ViacomCBS’s UK channel portfolio, which includes free-to-air network Channel 5 and pay TV brands MTV, Comedy Central and Nickelodeon. Externally, Rose will be responsible for managing industry and regulatory relationships, including with Ofcom. Rose joins ViacomCBS from Channel 4, where she was most recently chief consumer and strategy officer, DAZN launches on GigaTV Sports streaming service DAZN is now available on multiplay telco Vodafone’s GigaTV platform in Germany. The companies say it is the first of multiple partnerships integrations anticipated between them as they respond to customer demand for frictionless, richer viewing experiences. The DAZN app has launched on the GigaTV 4K Box for cable TV customers, and the GigaTV Net streaming box for viewers accessing TV and video over the Internet. responsible for Corporate Strategy, Consumer Insight and Data Science. She previously worked in a number of roles across the business, joining originally to launch Channel 4’s All4 VoD service, then moving on to lead Commercial and Business Development before becoming director of consumer insight. Rose started her career at ITV, where she progressed to general manager of ITV Digital Channels, responsible for digital channels ITV2, ITV3 and ITV4. “Sarah has a wealth of expertise in broadcast media and proven experience in successfully driving companies forward,” commented Kyriacou. “This is a key role in our UK senior leadership team, overseeing the entirety of our operations and ensuring that we function at optimum efficiency. I’m delighted to welcome her on board at what is an exciting time for the business, as we continue to evolve our offering in a fast-moving media landscape.” “I have loved my time at Channel 4 from the first minute to the last, but am ready for a new challenge and I am so excited to have the opportunity to join a business of ViacomCBS’s international stature, and to help steer the growth of its iconic channel and digital brands in the UK,” added Rose. During the 2020-21 season, DAZN will show 45 Bundesliga matches on Fridays, Sunday lunchtimes and Mondays for the 2020-21 season in Germany, Austria and Switzerland. In the UEFA Champions League, DAZN will stream 110 out of 138 matches. The following season, DAZN becomes the new ‘Home of Live Football’ in Germany. Coverage of the Bundesliga dramatically increases to 106 matches (103 exclusive) for four seasons and 122 (121 exclusive) out of 138 UEFA Champions League matches for three seasons. Survey: 77% of UK prefer AVoD over SVoD Video advertising platform Unruly has released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the Covid-19 pandemic. CTV consumption is on the rise in the UK, with previous research by Unruly showing that 54% of UK consumers are spending more time watching CTV content since the start of the pandemic. But as CTV usage continues to accelerate, marketers are trailing behind with their media plans. One of the biggest takeaways from the research is that more relevant targeting and greater personalisation mean CTV ads perform better than the UK TV average across key indicators. Compared to the average UK TV viewer, after seeing an ad on TV, UK ad-supported CTV users are: • 55% more likely to tell a friend about a brand; • 42% more likely to buy a product; • 44% more likely to visit a store or website; • 47% more likely to search for a brand; • 39% more likely to have an improved opinion of the brand. As the pandemic has rapidly accelerated the growth of CTV, it’s more important than ever before that brands understand and embrace the medium. Almost a quarter of UK consumers have tried a new adsupported streaming service since the outbreak of the Covid-19 pandemic. Of those, 74% say they will continue to do so. Additional key findings include: • 82% of the UK population now have access to CTV content through various devices; • 77% of UK consumers say they would prefer to watch their favourite TV programmes for free with ads rather than pay for an ad-free experience; • 57% of UK consumers plan to reduce the amount they pay for TV services —27% plan to reduce the number of paid for streaming services they use, and a fifth (21%) plan to cancel their cable TV; Over half (54%) of Brits are actively seeking ways to watch TV programmes and films free of charge. “UK consumers’ pivot to CTV is an opportunity for brands to reach audiences at scale in a highly targeted, personalised way that has, until now, not been possible,” said Rebecca Waring, global VP of insights and solutions at Unruly. 8 EUROMEDIA