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Cover Story hospitals or assisted living. People want to rely on technology and connectivity in a controlled environment. Netgem: A CPE provider can play a different role only if they offer a ‘Service wrapper’. We have provided the ‘TV User experience’ and we are now enhancing it with Voice control, and the integration of ‘WiFi Mesh’ control within the same application. So, our services are the ones that create stickiness, while the devices are just enablers (STB and WiFi Mesh Pods). SaH: Service provider CPE can definitely play a role in monetising the home and cutting churn, absolutely when it comes to target advertising. Recently, the French government announced a new decree, allowing household and geo-based targeting on linear TV, and we at SoftAtHome are working hard to deliver this service to our customers. In addition, smart WiFi can also be monetised with IoT management, as we can see with the smart home in our deployments: Orange’s Maison connectée, O2 in Czech Republic and others. There is also an opportunity to monetise the security of the home LAN. Technicolor: The democratisation of Open CPE environments is making it easier for NSPs to work constructively with a wider ecosystem of technology partners and bring innovative and added value services to their users. Targeted advertising and IoT management are just two examples. On the broadband side, we have seen quite a growing array of services launched and monetised by operators: premium WiFi services (diagnostics and cure solutions), security, cyber-security, as well as gaming applications. In the IoT arena, there is a plethora of offers from many different vendors. Consequently, we are seeing a heterogeneous mix of WiFi extenders, smart locks, health monitoring systems, intelligent appliances -- and much more -- that involve different in-home network and infrastructure resources. Bringing all of these moving parts together is challenging but by leveraging open platforms, NSPs can monetise offerings that help consumers manage multiple IoT services easily with a minimal need for user intervention. On the video side, services providers are Research: 90% of voice assistants to control smart homes by 2024 Data from Juniper Research has found that the number of voice assistants used to access smart home devices will reach 555m by 2024; up from 105m in 2019. By 2024, Juniper Research expects more than 90% of voice assistants to be used to control smart home devices; driven by increased participation from Chinese manufacturers. The research, Smart Homes: Strategic Opportunities, Business Models & Competitive Landscape 2019- 2024, found that voice assistants are an increasingly crucial element in the smart home; providing interoperability platforms that enable seamless control of the whole smart home. The research found that Amazon leads the way, thanks to advanced hub features included in the Echo Plus, heavy investment from its Alexa Fund, and Alexa Skills access; enabling a vast third-party app ecosystem. Recent high-profile acquisitions such as Blink, Ring and eero will further bolster its ability to innovate across the smart home. Google will capitalise on its acquisition of Nest, adding Assistant in a new range of devices such as the Google Nest Hub Max, transforming its proposition in the smart home market. Juniper Research believes that Google’s investment in AI will enable it to add more intelligent and autonomous functions, providing a compelling differentiator. It should bolster this with heavy investment in partnerships to further build out its ecosystem. Chinese manufacturers are increasingly developing more advanced voice assistants, such as iFlytek, Baidu and Huawei. While current penetration of voice assistants is low in China, Juniper Research anticipates low cost smart speakers will drive usage of assistants in China in the smart home to over 100m in 2024, from just 4m in 2019. Chinese influence will be limited to the domestic market however, given security concerns around Huawei in the US. The sensitive role of voice assistants means they will become the centrepiece of concerns if launched in Western markets so limiting their overall potential. 14 EUROMEDIA