issue - Page 13

central role of management and monetisation of the connected home and not cede that opportunity to outside companies. Service providers are extending their connected home offerings to include capabilities to manage IoT, provide advanced security, and new classes of Smart WiFi services. One of the most important monetisation trends are the use of Smart WiFi extenders as an incentive to upgrade to a higher tier broadband or fibre service or as an optional managed WiFi service for a monthly fee. Broadband Forum: IoT Management and Managed Smart Home partnerships with integrated third-party solutions are just two examples that offer a real opportunity to provide new profitable revenue streams, especially with a falling decline in IPTV revenue. With managed broadband service delivery, it also positions the service provider to be the first to understand what service and application demands are needed inside the home or business. The USP open standard driven managed broadband services also enable service providers to go beyond connectivity services to complete an ‘inhome managed’ communications service. In addition, service providers can now offer themselves the Smart Home service or additional packages for secure management visibility to third party application providers. CommScope: There are two more phases in home monetisation: • All services aggregation and value-add • Moving into high value services management like telemedicine and aging in place for the elderly The service provider already aggregated video on its HDMI connection. The next phase will be to aggregate IoT using new standard approaches like CHIP (Connected Home over IP) and then the aggregation of the multiple AI assistants in the home in their device(s) as software added services. The shift to higher value and monthly paying services of telemedicine and aging in place has been accelerated by the Covid-19 pandemic with an acute awareness of not wanting to go to Emerging opportunities from smart ‘lifespaces’ Even before the Covid-19 pandemic, analyst firm Omnisperience recognised a huge revenue growth potential for those communications service providers (CSPs) who can better meet the evolving needs of households as they transform into ‘lifespaces’. In a discussion paper, Unlocking the emerging opportunities from smart lifespaces, the firm suggests that realising the full revenue potential of the opportunity, and staying aligned to customer needs, requires CSPs to rethink the way they provide services and offers. “Communications service providers (CSPs) have traditionally segmented their addressable market into consumer and business segments, where the business sector covers business-to-business (B2B), business-togovernment (B2G) and wholesale segments, and the consumer sector covers households (fixed line) and individuals (mobile),” notes Teresa Cottam, chief analyst. “Consumer services are considered to be those that support an individual’s leisure or private communication and connectivity needs and are centred on the home environment. But, while offering growth potential, this market is changing significantly,” she advises. According to Cottam, CSPs have long held ambitions to cross-sell and upsell a wider range of services to households and individual mobile users. For example, providing: • a household with more services (mobile, broadband, fixed line and entertainment services) • services to more members of the household (e.g., so that all are using the same mobile provider) • new services that support emerging or evolving household needs (such as support for IoT) • services for household business needs to support working from home, micro and nanobusiness requirements. “Understanding the composition of the household, as well as how its members live, work and play, is essential to realising the full potential of this sector,” she suggests. “As the household evolves it is turning into a smart lifespace where technology is deeply embedded into the everyday lives of its inhabitants. Some of the lifespace’s technology needs – such as the need to communicate with others – have always existed but have continued to evolve. The main communication method for households used to be a single fixed line phone; today’s lifespaces now have a broadband connection and multiple mobile phones; the Covid-19 pandemic has stimulated large-scale adoption of video calling and conferencing. This evolution impacts on the connectivity speed and quality of service (QoS) that lifespaces require.” “Entertainment services consumed by the household have evolved from a single television screen providing broadcast content to multiple screens streaming video-on-demand, online gaming and higher definition content. These services increase pressure on home broadband because they are QoS-sensitive, with multiple sessions potentially taking place within the lifespace simultaneously - driving the requirement for increased capacity. Lifespaces are no longer passive consumers of content but are now fully engaged in the Creative Economy, which means they need faster upload speeds,” she says. Smart home functions incorporate AI-driven devices, the gateway to the network, smart objects and household automation. This category overlaps with others: Amazon, for example, has already incorporated e-commerce capabilities into its Alexa-enabled devices and supplies complementary entertainment or lifestyle services such as Prime Music and Prime Video, notes Omnisperience. EUROMEDIA 13