Issue No.22 - International Edition Polo De’Marco Magazine - International Edition | Page 59

What are readers looking for in
books these days ?
Our readers look for knowledge and culture and
are inspired by the appeal of a certain lifestyle
– we absolutely love delivering a piece of it to
them.
We give them the chance to
immerse themselves within
a specific subject, while at the
same time providing a visually
appealing piece of home décor
that can be set on a table or in
a contemporary library and
be an amazing conversation
starter.
On
a
powerfully
personal level, readers are able
to have a curation of books in
their libraries that truly tell
their stories, and have others
embrace it as well.
become a fashion designer - each title from our
selection of fashion books would be ideal for
them, because we make sure to uphold intellect
and integrity in all subjects we cover, whether it
be for design, architecture, and so on. Should our
reader be a dedicated enthusiast of subjects like
wine, luxury cars, cigars etc., we encourage their
passion by delivering books
that
We try to cover all categories even though we
tend to lean more towards areas we are very
passionate about like fashion, design, lifestyle.
To add to our roster, music is something we
will start working on next year and sports is an
area we’ve been keen on developing, beginning
with golf and American
football in our Impossible
Collection series.
What are some
of your most
successful
books you’ve
published ?
Ibiza Bohemia was the
first of our travel series
and an incredible best
seller. Bold titles like
The Big book of Chic, or
those focusing on some
of the most iconic luxury
brands in the world
like Chanel or Dior, are
always popular!
A library allows one to proudly
showcase their individual taste
and show others their unique
interests – it’s a glimpse into
someone’s mind. In turn, others
can view a library and gain an
understanding of one’s personal
taste – what they love, places
they treasure, aspirations and
more. I think this is what makes
a well-made book the perfect
personalized gift.
What is coming
out soon? What
are you most
excited about ?
What are trends in
the industry, what
kind of books are
selling best ?
Destination titles are always a
must for us. They let your mind
travel for a brief moment and the
best part is that you can always
revisit them, page by page. It is
always a go-to when you need
to unwind and feel inspired. I
would also say that the variety
of specialized interests, niche
curiosities and even hobbies
our world is surrounded by, are
areas we take into account and
are inspired by when creating
our titles. When doing so, we make sure
the particular titles are well curated and contain
a reliable source of knowledge that will truly
educate the reader. For instance, let’s say a
young student in design school is aspiring to
What categories does Assouline
concentrate on ?
We are so thrilled for our
upcoming book which
will feature the best
sushi masters around
the world, encased in a
beautiful silk cover.
gather not only
the best, but also the most
unique images that encompass these
topics. There is always something for every
person to visually enjoy, learn, and remember.
And of course, it is always
an exciting process to
continue our focus on
expanding our travel
series with upcoming books like
St. Tropez Soleil, Amalfi Coast, Athens Riviera,
Zanzibar, etc. There is so much more to come
and we cannot wait to take our readers along for
the ride