Issue No.22 - International Edition Polo De’Marco Magazine - International Edition | Page 33

FLYING HIGH
New York finance veteran Ted Hoffman left Wall Street and started a mobile barbershop.
Now he’s the CEO of a burgeoning men’s grooming brand that is taking flight.
“I am by nature an entrepreneur and risk taker,” says Ted Hoffman. Is he ever! A veteran of Merrill Lynch, Morgan Stanley and Wells Fargo, where he
managed institutional trading desks for more than a decade, Hoffman left a cushy life in New York for Dallas, where he moved to launch an equity-
based hedge fund but wound up the proprietor of a mobile barbershop. And now, using that financial acumen, Hoffman is launching a line of men’s
grooming products inspired by his shop called FLY. From hair pomade to shaving cream and even a candle, the brand is a southern man’s answer for
grooming whose are currently available in top salons across the country as well as online at -
https://www.flybarbershop.com/