Issue No.22 - International Edition Polo De’Marco Magazine - International Edition | Page 154

Distinguishing Highlights of Sleek MCZ Heater • Traditional fireplaces are awfully polluting and are not environmentally friendly, choosing a modern heating system with a closed combustion chamber is eminently eco- friendly and will reduce your carbon footprint. • The cutting-edge technology provides convenience and the captivating futuristic designs go well with a modern interior. • The closed combustion chamber enables controlled burning of the fuel leading to much higher efficiency as compared to a traditional fire place. • They don’t require a regular cleaning and the ceramic glass used in the combustion chamber is very easy to clean. • Unlike the old fashioned fire place, the MCZ Sleek heater is not restricted to a single room, you can now enjoy the luxury of a fireplace in any room you want Sleek MCZ Heater Stove or Fireplace? There is a difference. Old style fireplaces are very inefficient, but have that classic beauty. The new styles, like the Panorama Pellet Stoves, burn pellets designed for maximum heat efficiency. The draw of a fire is primitive, but that doesn’t mean the style can’t be from the future. If you have a modern interior and like the ambiance of fire, these styles are for you. Implications - An effective marketing tool for any company or brand is updating a timeless product with a new look and new technology. The company can tout its product as a revolutionary new spin on an age-old product. The company also stands a good chance of garnering interest from young consumers interested by the new technological developments, as well as older consumers curious about a more efficient and sustainable version of a traditional product.