Issue No.22 - International Edition Polo De’Marco Magazine - International Edition | Page 132

You have designed conceptual
homes and spaces which are
beautiful. How do you make
the homes look clean yet fully
functional? And do you make it
environmentally friendly?
Homes can indeed look clean but beautiful and
complex for the reason stated previously – I
avoid ornaments. You can develop a system
of aesthetics based on a theme, structures and
patterns and then apply it to various spaces.
When creating furniture design
- you tend to create futuristic
and stylized designs. When
creating a product or products
for a home. What do you
look out for when creating a
masterpiece like the Locust or
Nebula Lounger?
These and similar designs in my portfolio
represent the direction of one-off objects which
are not meant for serial production, but as
expensive ventures into what is possible – but
very challenging to manufacture with materials
as metal and acrylic.
In your bio - you stated that you
have designed retail displays
such as SK-II, Tag Heuer, etc. Do
you look at the culture of the
company before designing the
piece or do you follow just the
brief?
Yes, you have to study history and culture of the
company, you have to understand their identity,
where they are coming from and where they are
trying to get. Brief is very important as well, we
know David Ogilvy has stressed reading briefs
until you drop and then some more. Well written
briefs can contain information which you might
put into correct per-pective only after reading
them on numerous occassions during different
stages of the concepting process.