Issue No.21 - Polo De’Marco Magazine Issue No.21 - International Edition | Page 212

When we talk about luxury accommodations in the heart of Rome, you
will find several names on everyone’s minds. One of them is The Hassler
Hotel. Easily and substantially balanced over the Spanish Steps, the
property had recently celebrated its 125-founding year anniversary in
2018.
The hotel is now owned by Roberto E. Wirth, which is the fifth generation
of the famous Swiss family of hoteliers. Since 1893, the hotel has
accommodated and hosted a plethora of dignitaries and celebrities across
the world. This includes President Eisenhower, most of the Rockefellers,
and Audrey Hepburn, among others.
Rich and Luxurious History of The Hassler Hotel
The globe’s most sought-after stairway ends immediately in front of the
Hassler Roma. Designed in 1723 to 1725, the Spanish Steps connects to
Piazza di Spagna at the base along with the Church of Trinit à dei Monti
atop. Everyone falls in love easily with the rooms overseeing such pleasant
views of the ancestral ambiance and Piazza di Spagna.
For many years, The Hassler has been known as one of the most iconic
and independently owned 5-star luxury hotels in Europe. The owner
Roberto Wirth is now deemed as one of the icons of the hotel sector in
the continent.
The story of The Hassler began in the 1870s. It was the time when Bucher
bought and established the Trittal region of Switzerland. Back then, it was
inaccessible and remote. For almost two years, he created various hotels
apart from the Hammetschwand that currently is the highest chair lift in
the region.
In 1890, he presented his son-in-law, Heinrich, to Rome to be the
manager of the Hotel Minerva. There started the historical connections of
the Wirth family with Rome. Oscar, Heinrich’s son, also merged the Hotel
Hassler in 1921. He became the partner of Albert Hassler, another Swiss
hotelier, and eventually the owner of the respected hotel in Rome.
As the son of the most successful Swiss hoteliers, Mr. Hassler purchased
the palazzo in 1893. That resulted in the relocation of the family from
Naples to Rome. After the nineteenth century, the high society of the city
was utilized to hosting visitors in their own homes. The term homes here
are referred to as the most stunning palazzi on the planet. This is where
social life happened within private gardens and walls.
The aristocratic ambiance, its service, and position instantly attracted the
local society as the hotel progressed. For a few years, they have already
turned out to be the most famous destination for diplomats, poets,
executives, and well-held tourists from different parts of the world.
In 1921, Oscar Wirth approved an offer from the heirs of Mr. Hassler to
take over the management of the hotel. The massive success and status
of the Hassler increasingly improved. The Hassler, later on, became the
acknowledged leader in the hotel sector throughout Italy in 1925. It was
the same time as the emerging of the European tourists and the ever first
continuous quantity of American travelers.