However, Nespresso is dedicated to make their project a reality –not least – because it’s
enthusiastic about offering its consumers a new product. The opportunity to taste something
exciting and new. Plus, it is a risky project as well. Nonetheless, it’s one, which has excellent
positive impacts on the region. South Sudan is extremely dependent on foreign and oil aid, and
coffee would be its very first major agricultural export. It will offer security and income for
thousands of farmers and their families.
Nespresso is dedicated to making sure that every one of its capsules could be recycled. That’s
why it offers three various recycling options in the United States. It includes five hundred
collection points across the region at drop-off locations at selected retail partners and Nespresso
Boutiques. Apart from that, a UPS mail back program offers prepaid recycling bags for individuals
to mail back their used capsules. They could mail them off at one of their 88,000 UPS drop off
locations within the region.
On the contrary, Nestle is considering as well to source Fairtrade-certified coffee from other seven
thousand small-scale farmers located in Colombia. It might be that Nespresso is motivated to
contribute to a Fairtrade fund. It appears that later on, there will be a Fairtrade-branded
Nespresso good.
https://www.nespresso.com