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Marketing Strategies :
Various marketing strategies include direct facetoface communication , direct calling , emailing , postal mailing , networking in groups , and industryrelated trade organizations . Direct calling may be for repeat followup calling to maintain contact or follow up on active leads . For calls that get nonanswers , a followup email as a reminder or prompt is advised .
The above methods consist of strategies to convert prospects into an “ active relationship ,” including establishing business relationships and friendships . “ Actives ” consists of a group that has communicated with you and expressed an interest in your product , goods , or services . Of course , “ actives ” can develop into friends . Yes , friends do business with friends !
In general , business success , as well as personal success , functions much better with many relationships and friendships . These relationships and friendships transcend into personal happiness , good mental health , selfactualization , and potential monetary gain . Although , caution , if financial gain is the only focus , the strategy will appear phony and superficial and be ineffective .
Developing an extensive network of “ actives ” and personal relationships takes a lot of dailyfocused time and effort . Merely locating and purchasing a list does little . A list is only the beginning . Initial introductions and subsequent followups are necessary and will develop into success over time . Lists need to be appended , which means it is sent to an email marketing vendor who can verify whether the address and email address are still correct . The list should be imported into a customer relations software system ( CRM ). The list should be managed daily to convert people from “ cold ” or “ warm ”, into “ active .”
Here is a suggested action that you could take for someone who routinely or habitually does not respond to your request to communicate ; send an email that states , “ Fred , I have tried to contact you a few times , without success . Would you prefer that I do not bother you ?” If Fred wants to continue the relationship , he will respond . Fred may respond politely and say “ no ,” or not respond at all . If Fred does not respond , then you may demote him back to “ cold ” and keep him in your database email marketing system . “ Cold ” leads get no personal followup other than marketing with a mass email distribution . If Fred is disrespectful or belligerent , delete his record entirely . Subject him to the big “ D ” in the sky .
A daily action habit is to call or email “ actives ” every 60 to 90 days . However , I call my friends much more frequently than 60 or 90 days . Excessive calls will be considered pestering if the content of the discussion is only about business .
Developing an extensive network of “ actives ” and personal relationships takes a lot of dailyfocused time and effort . Merely locating and purchasing a list does little . A list is only the beginning .
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