Power Marketing copywriter knows what they ’ re doing , they will want to talk to you since this could be a potential client ( which equals more money in their pocket ). Just make sure you keep the conversation brief and respect the copywriter ’ s time . And tell the copywriter you are considering hiring them so they know you ’ re not just a “ tire kicker .”
Power Marketing copywriter knows what they ’ re doing , they will want to talk to you since this could be a potential client ( which equals more money in their pocket ). Just make sure you keep the conversation brief and respect the copywriter ’ s time . And tell the copywriter you are considering hiring them so they know you ’ re not just a “ tire kicker .”
4 . Make Sure They Have Testimonials
They should have some social proof on their website or promotional materials . If they do not , make sure you ask them whom they ’ ve worked for in the past .
If you ’ re hiring someone for a very big launch or are considering hiring them full-time , I would ask them for references . And make sure you contact them .
A word about testimonials : it helps if they have specific testimonials - however , I would not put a lot of credence into them . There are a lot of copywriters out there who make bold claims such as “ My Copy Converted At 45 Percent !” on their sites . Yet you don ’ t know the specifics of that promotion ... such as the traffic , offer , price point , and other factors that affect conversion rates .
While some specific testimonials are important , a lot goes into the success of a promotion , and copy is only one cog in the wheel . Yes , it helps the copywriter had some results with their writing , but just because a certain copywriter made millions with one launch doesn ’ t mean he can do it for yours . So don ’ t be seduced by specific testimonials .
Where Do I Find A Copywriter ?
This is a common question . I would stay away from “ for-hire ” sites such as elance . com and scriptlance . com if you need a really big job done . This is the first place many people head to when they want to outsource copywriting , but the quality is hit-and-miss .
There are some copywriters who actively advertise using Google Adwords . Just type in “ copywriting ” or “ copywriter ” into a Google search and you ’ ll see some copywriters ’ ads pop up over and over again . I personally don ’ t use Google Adwords ( yet , that is ... I may test it in the future ) but if you notice the same writers over and over again they must be doing well to afford the cost of
Adwords these days .
Further , you can check out WarriorForum . com . There is a separate copywriting section where copywriters hang out and most of them are pretty good . This is a good place to go if you ’ re looking for “ internet marketing ” style copy . The prices and quality will vary here too .
The best place to find a copywriter is simple - ask around . Think of anyone you know who runs a business ... both online or offline ... and ask if they know or have worked with a good copywriter . If you ask enough people , you ’ ll eventually find someone . It ’ s best to work with a copywriter who is strongly recommended by a peer instead of trying to hunt one down yourself . You ’ ll also save yourself a lot of time .
How Much Will I Have To Pay ?
For a good sales letter or video sales letter expect to pay at least $ 2,500 . I charge way more than that but for a copywriter who knows what they ’ re doing and fulfills all the criteria above , this should be the minimum you ’ ll have to pay when hiring a seasoned copywriter to write a sales letter .
Keep in mind this is a general guideline ... as there are totally competent writers out there who charge way less than this . But in my opinion they are severely undervaluing their service .
One thing you should never do is come out and ask any copywriter : “ How much do you charge for a sales letter ?” right off the bat . While cost is a valid concern if you have a low budget , it is impossible for the copywriter
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