NEWS
Rare Rockets CEO Craig Jones ( left ) with Arron Stoutt , director at Aycliffe-based LemonTop Creative .
RARE ROCKETS LAUNCHED
Bright new brand has interpreting service soaring
A
unique sign language service on Aycliffe Business Park now boasts colourful new branding thanks to the work of a neighbouring business .
Aycliffe-based LemonTop Creative has helped Rare Rockets – formerly known as CJ Interpreting Service – to create striking new marketing material and even a mascot .
‘ Rocko ’, which is based on Rare Rockets CEO Craig Jones , is the brainchild of LemonTop ’ s design team , who have also helped the firm build a new website .
Craig said : “ We wanted something different , unique , and fun – and LemonTop have certainly delivered on all fronts !
“ We wanted our brand identity to have a welcoming and friendly personality , promoting the life-changing services we offer . Our message was all about helping the deaf community realise that anything is possible .
“ From the very start of the process , LemonTop just ‘ got us ’. They understood what we ’ re all about and they understood what we stand for – and we ’ re delighted with the end result .”
Arron Stoutt , director at Aycliffe-based LemonTop Creative , said : “ As a brand design agency , we get excited when someone comes to us with a unique proposition and something out of the norm that allows us to let our creative juices flow .
“ When Rare Rockets approached us for a new brand identity , they didn ’ t even have a name . Working with the deaf community as interpreters , community advocates and training ambassadors , the field they were in was regarded as serious and corporate but from the beginning they knew they didn ’ t want a traditional brand identity .
“ The name Rare Rockets was born from the fact that despite the preconceptions of
the disadvantages the deaf community faces , there is no limit to what they can achieve .
“ They wanted to promote the fact that even though deaf and hearing-impaired people were in the minority , they can soar to new heights in everything they do .
“ After meeting with the team for an in-depth briefing into what they hoped to achieve , we realised the passion and enthusiasm they had for their work and the people they have helped was an inspiration to us all .
“ Personality plays a big part in all brand development and the Rare Rockets team are all big personalities in their own right .
“ So we decided to have a little fun with this and created a custom illustration of a character who could work as the brand mascot for Rare Rockets .”
Rare Rockets aims to empower a unique space where deaf people have equal opportunities and choice to services , interaction and society , however and wherever they choose .
The Aycliffe firm works with deaf , hard of hearing and professional communities across all sectors of language interaction , community support , training and resources , offering a range of services including sign language interpreters and translators , lipspeakers , notetakers and speech to text reporters .
More about Rare Rockets can be found at rarerockets . com .
To find out more about LemonTop Creative and their services , visit lemontopcreative . com . See our Coffee Break feature with Craig
Jones on pages 6-7 .
BUSINESS BRIEFS
POLE POSITION FOR HARRISONS Newton Aycliffe-based Harrison Flagpoles has made a strong start to the year after securing a series of new contracts worth £ 140,000 .
Housebuilders , including Redrow and Taylor Wimpey , and national signage companies supplying the housebuilding sector have chosen the business to supply flags and flagpoles at developments across the UK .
All of the show home flagpoles come complete with a heavy-duty swivel arm mechanism and are designed and manufactured to the euro code of standards and a 2.5mm thickness .
TEKMAR ’ S CHINA HAT-TRICK Tekmar Energy has secured a new cable protection system ( CPS ) supply contract for an offshore wind farm project located off the Shandong Peninsula in North-East China .
The award follows two recentlyannounced CPS contracts for offshore wind farm projects located in the coastal province of Guangdong in South-East China .
Tekmar Energy has also been awarded a contract from cable manufacturer ZTT to supply its cable protection systems ( CPS ) for the Gode Wind 3 high-voltage grid connection project .
NEW CHAIRMAN The chief executive of a North-East law firm is to play a pivotal role in ensuring the future economic prosperity of County Durham amid the ongoing challenges of the coronavirus pandemic .
Glyn Llewellyn , a director at Mortons Law , which has offices in Durham , Seaham and Sunderland , has been appointed as the new chair of the County Durham Economic Partnership ( CDEP ).
Glyn will convene CDEP to deliver commitments agreed within the County Durham Vision 2035 relating to economic growth and prosperity .
The magazine for Aycliffe Business Park | 5