NEWS
DIGITAL TRANSFORMATION
How Tees firm has embraced new media to pivot post-pandemic
Big screen – Enterprise Made Simple has started producing its own content to expand its online audience and reach .
Enterprise Made Simple ( EMS ) has always been a business synonymous with championing the entrepreneurial spirit of the Tees region .
Established in 2008 with the goal of making enterprise , starting a business and growing a business as simple as possible , EMS has been innovating and delivering its work in a simple , straightforward manner to help developing businesses and business owners start , grow and succeed .
Primarily , this has been achieved through face-to-face training and coaching delivered by specialist business coaches .
But , like many businesses during the pandemic , EMS has had to adapt , pivot and change , which has seen its industryleading training transformed for the digital age .
With the emergence of new social platforms such as TikTok , EMS has its finger on the pulse with regards to changing audience demands and viewing habits which is shaping the company ’ s content and digital output .
As well as delivering online training through a dedicated portal , EMS is continually looking for additional ways to add value to its learners ’ entrepreneurial journey .
From short , snappy videos exclusively for social media , to five-minute training soundbites and hour-long live streams , EMS is changing the face of the online learning digital landscape one take at a time .
Its ambitions don ’ t stop there , though – the Middlesbrough-based training and consultancy provider has its sights firmly set on expanding its reach beyond the region , which CEO Phil Teasdale believes will only be possible with the right
foundations in place from the start .
“ When we brought our filming department lead , James Ibbitson , into the business in October 2021 , we had huge plans to further develop our own video content ,” said Phil .
“ Little did I think that after only eight months , James ’ impact and creative vision would have accelerated my own plans for the future direction of EMS ’ video content .
“ Our learners are really benefitting from our video content offering , not only from a skills development perspective , but also as an opportunity to raise their own profiles through our social channels .
“ What ’ s more , I have been able to raise my own personal profile on TikTok through following the advice and guidance given by our inhouse digital training specialists .” Following a trip to California and attendance at Social Media Marketing World 2022 , Phil discovered a whole new approach to social media with TikTok .
“ The buzz at Social Media Marketing World was all about short form videos and how regardless of the channel you are using , this will be the future of all platforms ,” he said .
“ I thought TikTok was just about kids dancing , but since March and embracing it , I have discovered that my marketing and sales have sky rocketed – and all without having to dance once !
“ My books and training videos have been particularly well received , but the standout for me has been the promotion of our
Features – EMS has started producing its own social media videos , training soundbites and hour-long live streams to change the face of its online training platforms .
new business show ‘ The Shonky Gimbal Show ’, which we have a very exciting announcement about in the next few weeks .”
“ I would advise anyone who isn ’ t using TikTok in their business to revisit it ,” added Phil . “ And why not check out his profile of philteasdale _ ems .”
Under the guidance of Andy Fay , EMS ’ special projects manager , the company has bolstered its commercial proposition by offering digital marketing services alongside the further development of its marketing team growing from one at the beginning of 2022 to five – and the firm has big plans for a film department to come to fruition .
Andy has also been instrumental in the development of EMS ’ new commercial finance offering which has been able to bridge the gap between what the company has traditionally been able to do , from a growth perspective , to now a full service , including raising finance in many different ways , to fund the ambitious growth of Tees Valley businesses it works with at all levels .
76 | Tees Business
If you would like to find out more about how EMS can support your business , through support , training , marketing or finance raising , visit enterprisemadesimple . co . uk .