FEATURE
In-house project – Yellow Box Marketing director Brad Johnson says his team is proud they now have a website that features the various media services his firm can offer .
KEEPING UP APPEARANCES
Even when you have a steady stream of clients coming in , never neglect your own website , says marketing boss
Bradley Johnson on taking his own advice when it came to Yellow Box Marketing ’ s fresh new brand and website …
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here ’ s an old saying that a builder ’ s house is never finished – and the same used to be true for Yellow Box Marketing ’ s own website . The highly successful fullservice marketing agency was so busy connecting clients with their customers through stunning web design , search engine optimisation and clever social media strategies – to name just a few of its services – director Brad Johnson admits the company ’ s own new website kept being put on the backburner .
In the end , Brad says the company had to treat itself as if it were another client and schedule the work in – and once it had done that , the new Yellow Box Marketing website was completed in the company ’ s usual turnaround time .
Brad admits it was a case of taking their own advice , as Yellow Box ’ s clients are well-versed on the need to keep updating your website with new content , from case studies with good photography and videos to blog posts .
And now their new website has been launched , Brad and the team are excited to be able to show people exactly what Yellow Box Marketing has been up to recently .
Brad said : “ Our old website had been live for about three years – and clients still complimented it – but there was a clear need for us to dedicate the time to updating it and showcase the amazing work the team
WORDS : SARAH WALKER PICTURES : TOM BANKS
are producing .
“ We speak to clients who are busy themselves and don ’ t have time to dedicate to their website or marketing and we had fallen into a similar trap ourselves , putting client work ahead of what we needed to do in our own business .
“ Once we treated ourselves as another client and scheduled the work in , it was completed within four to six weeks – the same lead time we quote for our clients .”
In fact , in the case of Yellow Box ’ s clients , the process is even easier .
They don ’ t need to spend much time at all on the website build , as the company ’ s dedicated team can take care of everything from design and development through to producing
66 | Tees Business