DIGITAL
Changing digital landscape brings more reasons to go Viral
The landscape for digital and social media marketing has been transformed dramatically over the past year .
According to Teesside digital marketing agency , Viral Effect , this is down to the pandemic forcing more businesses online .
Whether that ’ s adopting social media to increase brand awareness , host virtual events or sell their products directly , 2020 and 2021 have seen the rise of amateur marketers navigating their way through content creation .
“ We ’ re finding that the polished stuff just isn ’ t working like it used to ,” says Martin Doyle , head of design at Viral Effect . “ There ’ s still a place for higher quality content and there always will be , but there ’ s definitely been a shift towards the more candid , B-roll content .”
In 2020 we saw TikTok soar in popularity as well as the emergence of Instagram Reels . Pair those with the opportunity for community engagement on Instagram Stories and you really can take social media posts to a more interactive level .
“ Social media is more than just pushing products on Facebook nowadays ,” reflects Viral ’ s meme and GIF manager , Aimee Franks . “ You have to offer entertainment and information alongside product promotion . People want more value for their likes and follows .”
That ’ s why the Viral Effect team are getting their cool caps on and turning to TikTok , Insta Stories and vlogs to cultivate cutting-edge content for their clients . In January 2021 , TikTok had a massive 689m users and it ' s become the seventh most popular social network in the world .
“ You ’ d be forgiven for thinking that TikTok is something that only your 12-year-old nieces could be obsessed with ,
Viral Effect MD James Pennington .
but it ’ s so much more than that ,” Aimee continues .
“ TikTok and vlogs add an extra level of personability . They add personality and give a face to your brand that brings it to life in a more creative way . Plus , you gain access to a huge new customer base .”
It ’ s easier than you think , which means anyone can log in , pick up a camera and start shooting fresh , new content .
Viral Effect is here to help you optimise trends , strategise posts and put plans in place to boost your conversion rates and increase your return on investment . Get in touch to find out more .
viraleffect . com
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56 | Tees Business