TECH
Ryze helps global trailblazer lift its brand higher
S tockton-based digital experience agency Ryze has launched the first phase of a new website for pioneering aeronautical company , Gravity Industries .
Ryze worked with the revolutionary brand to develop a bespoke website with rich interactive features to enhance the customer experience .
Founded by Richard Browning , Gravity Industries has designed , built and flown the world ’ s first patented Jet Suit .
The company , which is defining a new era in aviation , leads the way in aeronautical innovation and is reimagining the future of human flight .
Ryze founder David Smith said : “ When we first met Richard and the Gravity team , we were blown away by the revolutionary work they have been doing .
“ Richard set out to tackle a challenge , primarily considered impossible : to enable humans to fly using leading-edge technology .
“ Having achieved it , it opened the door to new opportunities and experiences for the Jet Suit technology , and it is now utilising its potential in areas of search and rescue , tactical mobility and entertainment .”
Gravity partnered with award-winning agency Ryze to help them figure out how best to communicate the business ’ different aspects . They wanted a partner that could offer an all-encompassing digital experience that included strategy , brand , user experience , design and development .
“ We ’ ve all dreamed of flying , and having the opportunity to work with Gravity was a real honour ,” added David .
“ The challenge was that the brand had evolved into so much more than the Jet Suit technology . We wanted to showcase that and if we could bring just an ounce of that experience to their online presence , it would be an awesome achievement .”
Through deep strategic understanding of Gravity ’ s objectives , the Ryze team was able to better communicate the full offer .
From the global Race Series to Flight Club to the engineering and pioneering back story , each business element needed to tell its story seamlessly .
Richard Browning , Gravity ’ s founder and chief test pilot , said : “ Ryze has been innovative and creative throughout the design and build process .
“ They quickly understood the spirit of the business and immediately brought it to life . They are an extremely professional team and it has been a pleasure to work with them throughout .”
Having launched the first phase of the site , Ryze are now working on building the brand experience further .
Sam Rogers , design lead and test pilot at Gravity , said : “ Ryze have a true sense of cinematic design and can conjure up and implement novel ideas , which is what we wanted .
“ We look forward to working with them
on the next stage of the build and adding to the customer experience .”
Ryze wants to rewrite the way digital agencies operate and help brands thrive . Their ethos and approach mean that they often look for disruptive projects and opportunities that will challenge the team and allow them to push creative and digital boundaries that further develop the skill sets and experience within the business , helping to offer next-gen solutions to future clients .
“ Gravity dared to dream , they are ambitious and brave , and want to challenge convention . They are precisely the type of people who enjoy working with us ,” added Dave .
“ We ’ re proud to be based in the Tees Valley , but our outlook is far-reaching , as we work with clients locally , nationally and internationally .
“ We want our talent to be known around the world so that we can put Ryze and Teesside firmly on the global stage .”
With ambitious future plans , the team is expanding , and development roles are available .
And with exciting projects ahead , Ryze is interested to hear from people who feel they would match their desire to create world-class digital experiences .
More information about Ryze can be found at ryzeagency . co . uk . You can get in touch with the team by emailing hello @ ryzeagency . co . uk . You can find out more about Gravity by visiting gravity . co
The voice of business in the Tees region | 103