Out-of-home
advertising
specialists target
major growth
SMART MOVE
Smart by name, smart by nature,
entrepreneurs Mark Catterall and
Mark Clancey have developed a
new contactless hand sanitiser unit with
intelligent digital screens.
Not content to sit on their laurels during
lockdown, the Smart Outdoor Group
management pair worked closely with
manufacturers in the Far East to produce the
Smart Sanitiser.
The contactless unit has a built-in digital
screen which can be updated in real-time
with bespoke branding and has enabled
businesses to reopen safely over the last two
months.
Commercial director Mark Clancey said:
“There is no doubt that sanitisers are here
to stay for some time and we felt this was a
unique opportunity to reach customers.”
The new venture for Smart Outdoor
comes as the company announced significant
additions to their team, which is based
at Rainton Bridge Business Park, near
Houghton-le-Spring.
A one-time Scottish businesswoman of the
year has joined the expanding team at Smart
Outdoor Group after a record year for the
Wearside digital company.
Gillian Godsell has been appointed as
a director of the company to increase the
group's presence in the North-East and
12
Scotland and build on its extensive media
buying expertise.
Also joining Gillian will be new
finance manager Nina Evans, who has an
unparalleled understanding of the out-ofhome
market and will work strategically to
enhance profitability and ensure internal
finance and operational efficiency.
The highly-experienced Gemma Hoy joins
as finance and sales coordinator to support
sales as the company increases their footprint
across the UK.
And finally, Sean Leyland joins the team
as account director to develop media sales,
bringing 15 years of media sales experience
and knowledge of the North-East media
landscape.
Mark Clancey said: “We are one of the few
companies expanding in the current climate
and are delighted to welcome all four new
members to the Smart Outdoor Group.
“It coincides with the launch of our latest
digital site located on the iconic Tyne Bridge
in Newcastle. With over 56,000 cars passing
through the city every day, this is a fast “eyes
on” for companies to strengthen brand and
promote their business or product.”
Founded in 2019 by Mark Catterall, Smart
Outdoor Group are now the leading digital
out-of-home specialist, estate owner and
media buyer in the region and Scotland.
With a projected turnover of £4m, the
group has recently announced new accounts
including The Great Run Company, JD
Sports and American Golf.
Managing director Mark Catterall said the
Smart Media Group new recruits will help
the business to fast-track leads to strengthen
both brand and sales.
“In this climate businesses have to be
especially savvy and use their budgets wisely
as results are critical,” he added.
“We urge our current and future clients
not to spend more, but to spend smarter. We
have developed innovative planning software
and with industry knowledge, we can ensure
every campaign is on track to connect with
the consumer at the right time, in the right
place and with the best message.”
Find out more at smartoutdoor.co.uk