Issue 2_2021_VIEWpoint | Page 7

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Assess the

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Situation

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Bid first .

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We all know how important backlog is to a Among the easiest ways to win more bids is to submit construction business . Having a healthy amount of work scheduled but not yet started is a key indicator of

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on projects in the pipeline , tap into your professional financial strength . A diminished backlog , on the other hand , implies the contractor is running out of work .

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The fact that backlogs are falling industrywide indicates that fewer projects are coming to market . Many contractors may respond by bidding on more

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When competition

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heats up

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, some

16 projects than usual or bidding on those outside their contractors feel pressured to bid on every job they normal scope of work . With more contractors vying for the same projects , some may feel forced to bid jobs

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at lower margins , which in turn negatively impacts that you have a high chance of winning and that will profitability .

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Build Backlog

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Avoid projects outside of your niche or in locations where you won ’ t have the workforce or resources to It ’ s possible to maintain or even grow your backlog in a slowly recovering economy without lowballing bids .

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Here are a few strategies to consider : you ’ re awarded the work .
Watch market conditions . To get on the right bid lists , pay attention to

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As the pandemic

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continues

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impacting construction

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construction backlog in the regions or sectors in which jobs , count on Doeren Mayhew s dedicated you typically work or could work . Doing so will shed light on where demand is high and which market

16 45 69 75 80 15 28 45 12 our construction CPAs today for assistance . ■ sectors are healthy .

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Explore diversification 28

.

29 50 55 56 32 37 91 Look into the feasibility of diversifying the construction services your company offers . This is , of course , not a

risk-free strategy . You may need to bring in new talent

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or invest in additional equipment .
Focus on relationships . Regular communication is key to keeping relationships

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fresh with partners and those who make important decisions on potential jobs . Key contacts can include general contractors ( especially if you ’ re a

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subcontractor ), consultants , architects and engineers , and developers .

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Sell your unique value proposition . Identify what you do better than anyone else . First and foremost , promote your approach to the safety

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of your workers and the general public — including measures taken to prevent the spread of COVID-19 . Plug other demonstrable advantages of your business ,

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such as stellar customer service , niche expertise and experience , and speed of work . first . This way , your proposal becomes the standard against which others are compared . To get early leads
networks regularly and visit online construction bidding marketplaces .
Don ’ t Just Survive , Thrive
can find , just to have work and keep staff on board . However , your company should bid only on projects
likely be profitable .
feasibly fulfill the requirements . Above all , avoid the temptation to bid too low and potentially lose money if
Construction Group to guide you through managing business disruptions and financial controls . Contact

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Issue 2 | 2021 VIEWpoint 5