MAKING MOVES
IN REAL ESTATE
Articulate , astute , energetic and alert . Words that could sum up CEO and Regional Director of RE / MAX Egypt & UAE , Khaled Nasser . A chat with the man himself revealed a lot both about what drives him , and the industry itself .
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CPL : Why real estate ? I actually started out as an engineer in the construction and renewable energies business prior to starting RE / MAX in Egypt . I made the career shift as it seemed like a good field for a country like Egypt , with so many variables . When it comes to business there are risks in a lot of sectors , but I felt that services held good potential , with the real estate field in particular showing the highest potential for investment in the country . Brokerage was the ideal business I could pursue in that formula . RE / MAX was part of the equation of that shift . While there are plenty of small ‘ mom and pop ’ real estate companies operating with a team of four or five people , RE / MAX is the world ’ s biggest real estate brokerage brand . And its operating model was very appealing to me . I was looking beyond just opening up a small brokerage business , and RE / MAX offered a very significant opportunity to build a scalable business that could offer a win-win situation for anyone who joined the business . When we started eight years ago I was the only person in the company . Today , we are around 800 people in the organization .