ISS 2020 Vision Future of Service Management | Página 108

Radical innovation Large incremental innovation Small incremental innovation Continuous learning Top-down innovation Best practice innovation Site-level learning Figure 43: Categories of service innovation (Source: ISS, 2011) Innovations can occur at any level in the organization, yet, in practice, the day-to-day operations and decision making at the site-level make it difficult to pursue radical change – only small incremental innovations. 133 In contrast, larger, more strategic innovation projects typically occur above the site-level. FM service providers should seek to pursue various types of service innovation that draw upon different origins within a durable innovation process that involves identification, conceptualization and deployment. Service managers in FM must actively work to integrate these interrelated and parallel processes so they come together to form a cohesive organization structure, with innovation and creative planning at its core. 7.4 Service touch points: Innovative interfacing & distributing service gateways First and foremost, service providers should embrace the shift from touch points to journeys. While touch points themselves are important, their place within the entire user journey and their impact on the service experience is of the upmost important. Service organizations must work to embed and integrate the appropriate technologies into the service provision in order to add value and help create a smooth user experience. It is equally important to provide the right platforms and channels to empower users, as it is to leverage technologies effectively to create scale and reduce costs. Yet, the challenge in FM is managing and coordinating touch points through the effective use of information communications technologies (ICT). More specifically, navigating the virtual-physical and dynamic-fixed dichotomy – aspects that are generally beyond the control of the FM manager today. We associate our workplace with the tools we use: computers, phones, software, printers, etc. However, in an increasingly digitised world, our tools will also become digitised and we may want to cease being rooted in devices. Data and software in the cloud can be accessed anywhere on any device – at home, at work, or in a hotel or airport, etc. FM service providers 133 Andersen, M., and Queck, P., Service Innovation in the Facility Management Industry, ISS White Paper, ISS World Services, 2011. 106 Individual acts of learning