Ispectrum Magazine Ispectrum Magazine #08 | Page 29

looking individual and the last of an unattractive individual (how did they make sure that each individual fell into the category of attractive, average and unattractive to each participant? Good question…). Participants were asked to judge the photos along with the character traits they thought that each individual in the photos had. The results showed that overwhelmingly the more attractive individual was judged to have the most desirable personality traits, demonstrating that just because someone is good at A (being physically attractive) they are good at B (warm), C (friendly) and so on. Essentially, first impressions count. When meeting someone we usually 28 assess them first physically, as we are able to construct an impression of if we like someone or not before we even talk to them. Interestingly, once this first impression is made it is very difficult to change it. This is not just applicable to attractiveness, as the halo effect can be produced in the world of business and media. At a job interview we