Ispectrum Magazine Ispectrum Magazine #04 | Page 35

M.M. I guess you have tried to compare this information with colleagues in other fields like psychology, sociology, etc. Why is money able to change the way we behave? G.C. Well, so far we have some hypotheses that have to be tested, of course, in order to give at least an initial intuition, an initial answer, but it’s not proof from an experiment, it provides an intuition, and it has to be replicated many times to have some sort of more scientific validity, but the idea is this: consider the many differences among the individuals in a large group of people, individuals that do not know exactly each other’s behavior, they may not help each other, as it is in modern societies, large societies. In these types of societies, if you want to create norms of mutual support, you really have to rely quite a bit on the others, but if you help someone today, or if you’re given help, then someone else will help you in the future, so there is this give and take. that if there is someone who does not help, as everyone else does, the entire group has to punish these individuals. These types of punishment norms are very Creating these norms requires that the groups of people that engage in such norms of mutual support are able to punish, or enforce, deviations from cooperation. The theory is hard to enforce, and in particular there must be some sort of coordination at the group level. The larger the group, the harder it is to coordinate on this type of punishment scheme. So 34