COVID-19 Spa Response
March 2020 | ISPA Snapshot Survey
The early months of 2020 have seen the spa industry face an unprecedented challenge in COVID-
19. Spas and resource partners have been forced to respond quickly to new developments on an
almost daily basis as national, state and local officials have ordered non-essential businesses
closed in many areas as of this writing. To better capture the variety of effects COVID-19 has had
on the industry in this short time, respondents’ open-ended statements were reviewed collectively
and used as the basis for this more comprehensive report. Its goal is to summarize respondents’
general experiences in response to the pandemic while also highlighting the variability that exists
across that spectrum.
The results analysis includes answers from all respondents who took the two-part March ISPA
Snapshot Survey in an eleven-day period from Friday, March 13, 2020 to Monday, March 23, 2020.
During this time, 511 total spa industry professionals responded to the two-part survey. The categories
“all spas” referred to within this report include data from all spa respondents (day, resort/hotel,
medical and destination spas).
DISCLAIMER: This document contains proprietary information of the International SPA Association. For permission
to reproduce any material contained in this publication, please call ISPA at 1.859.226.4326. If consent is granted,
attribution to ISPA and other sources specified in the document should be made.
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