ISPA Exposure Guide | Seite 9

PULSE MAGAZINE ADVERTISING

PULSE MAGAZINE ADVERTISING

Published 10 times a year, Pulse is an award-winning, targetspecific publication with a loyal readership built on trust. Top industry leaders consult Pulse for expert insights, trends and tools in addition to relying on it to discover new companies offering products and services specific to the niche that is the spa industry.
With the print edition of Pulse distributed exclusively to ISPA members, the digital edition of Pulse is available to members and nonmembers, expanding the reach of the magazine to more than 30,000 readers
2017 PULSE EDITORIAL CALENDAR which in turn creates exciting opportunities for those companies with advertisements strategically placed throughout the pages of Pulse.
Throughout the year, special editions are also distributed to an expanded audience and additional exposure is garnered through the distribution of digital Pulse.
Contact tara. finn @ ispastaff. com to create a custom digital and print package.
PULSE ADVERTISING
ISSUE
THEME AND TOPICS
SPECIAL ADVERTISING AND EXPANDED DISTRIBUTION
JAN / FEB
Work-Life Balance
• Power Couples: How to Run a Business as Partners
• Workplace Well-being: Helping Employees Avoid Injury and Stress
• Treatment Focus: Mind-Body Offerings in Spas
MARCH / APRIL
Shaping the Next Generation
• Leaders of the Future: Under 30-Year-Old Young Leaders( tie-in to Millennial Consumer Research)
• Surviving the Office Generation Clash( Millennials vs. Gen X vs. Boomers)
• Treatment Focus: Water Therapies
ADVERTISING SUPPLEMENT: INDUSTRY LEADERS AND TOP BRANDS
MAY
JUNE
JULY
Management and Operations
• Stop Being a Micromanager: Learn to Delegate
• Operating Efficiently with a Lean Team
• Treatment Focus: Fitness or Sports Treatments( i. e. cupping, cryotherapy, etc.)
Technology and Productivity
• Ways to Ramp Up Personal Productivity
• Social Media Policies for Employees
• Treatment Focus: Male Treatments( tie-in to National Men’ s Health Week)
Sales and Retail
• Closing the Deal: Tips for Sales Success
• Event Planning: How to Rock Out Your Next Spa Event
• Treatment Focus: Treatments Using Ingredients from the Forest and Sea
EXPANDED DISTRIBUTION: WEST COAST ISPA MEDIA EVENT
ADVERTISING SUPPLEMENT: SPA PRODUCTS FOR HIM AND HER
2017 ISPA EXPOSURE GUIDE
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