ISPA Exposure Guide 2018ExposureGuide FINAL | Page 8

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2018 PULSE EDITORIAL CALENDAR
JANUARY/FEBRUARY AUGUST
THEME: Past, Present & Future
• Living in the Present: How to Focus on the Here and Now
• Research: ISPA Industry Research In-Depth Look
• Time for Me: Practicing What We Preach THEME: Marketing
• The Power of Video: Using Snapchat, Instagram Stories, and Facebook Live
• Automation Campaigns: How to Capture Leads and Create Loyal Followers
• Socially Conscious Films
EXPANDED DISTRIBUTION: East Coast ISPA Media Event
MARCH/APRIL
THEME: Workforce Development
• Education Tools that ISPA Offers
• Promoting from Within: How to Develop Your Team
• Column Order: What Works, What Doesn’t, and What Your Team
Really Wants
ADVERTISING SUPPLEMENT: Brand Leaders of the Future
M AY
6
SEPTEMBER
THEME: On-Site Edition
• Innovate Awards
• ISPA 2018 U.S. Spa Industry Research
• Treatment Focus: Desert Traditions
ADVERTISING SUPPLEMENT: Exhibitors’ Highlight
EXPANDED DISTRIBUTION: 2018 ISPA Conference & Expo On-Site
THEME: Sales + Retail + Finance
• Retail Space Hacks: Displaying Your Way to Sales
• Taxes and the Spa Employee
• How to Change the Way Your Team Sells
ADVERTISING SUPPLEMENT: Up Your Retail Game: Products, Displays and
Software to Enhance Your Retail Space
EXPANDED DISTRIBUTION: West Coast ISPA Media Event OCTOBER
JUNE THEME: Customer Service
• Staff & Guests: Encouraging Engagement on Both Sides
• How to Engage the First-Time Spa-Goer
• Quick & Simple Customer Service Tips to Make Your Business Stand Out
• Treatment Focus: Ayurvedic Rituals THEME: Post-Conference Edition
• General Session Inspiration
• Expo Highlights
• Education Takeaways
• Bringing it Home: How to Apply What You Learned at Conference
to Your Business
JULY DECEMBER
THEME: Pre-Conference
• Educational Sessions
• Sponsors Highlight
• ISPA Award Recipients
• Insider’s Guide to the 2018 ISPA Conference & Expo
ADVERTISING SUPPLEMENT: Sponsor Features
EXPANDED DISTRIBUTION: 2018 ISPA Conference & Expo Pre-Conference THEME: The Trends Issue
• Menu Engineering: What Do Guests Really Want?
• Healing at Spas: Working with Medical Professionals
• How to Use the ISPA Research for Your Business
ADVERTISING SUPPLEMENT: New Product Releases for 2019 (LOOKBOOK)
THEME: The Green Issue
• Becoming a No-Waste Facility
• Treatment Focus: Cannabis Spas & Spa Products
• Cancer Awareness: What the Spa Community is Doing to Help
ADVERTISING SUPPLEMENT: Environmentally-Friendly Products
NOVEMBER