GENERAL NEWS
Hyundai Motor Company announced an aggressive product offensive at its 2026 CEO Investor Day on 26 August 2026, reinforcing the company’ s goal of 5.55- million units in global sales by 2030 while also bolstering profitability across the business.
The company confirmed that it will launch or refresh over 100 models by 2030, including its first extended-range electricvehicle( EREV) that combines the power and efficiency of a battery EV and the convenience of an onboard charger.
“ Our fundamentals have never been stronger. Hyundai Motor Group is the thirdlargest automotive group and the secondmost profitable, which gives us the ability to invest while others are pulling back. We are bringing more than 100 new models to market by 2030 with multiple powertrain options and raising our operating margin above nine per cent. We are leveraging partnerships to scale new technologies and opportunities and becoming a physical AI company which will produce and deploy robots and robotaxis,” said José Muñoz, President and CEO of Hyundai Motor Company( pictured above).
Hyundai Motor intends to build on its performance in the first half of 2026. The company delivered two million wholesale units, generating revenue of 95.2 trillion won, up 2.7 per cent year-over-year with an operating profit margin of 5.6 per cent.
Hyundai Motor will launch or refresh over 100 vehicles globally by 2030, including 58 launches in North America, 49 in Korea, 41 in Europe, 26 in India and 22 in China. Many of these will be new products or entries into new market segments.
“ The first of these products are arriving soon including the new Elantra; new IONIQ 3; the new Tucson and Tucson Hybrid; the first-ever Santa Fe EREV; a new A-segment SUV EV for India; a new global B-segment SUV and a new B-segment SUV for Europe,” outlined the company. The new Tucson and Tucson Hybrid will launch in initial markets in the fourth quarter, marking another milestone in Hyundai’ s product offensive. The new Santa Fe EREV will arrive in the first half of 2027. The vehicle will be
Hyundai Motor Company presents growth roadmap
built in the United States at Hyundai Motor Manufacturing Alabama.
The company is also targeting‘ white spaces’ where the brand is underrepresented today. These segments reportedly account for roughly 29 per cent of all automotive sales, highlighting significant opportunities for growth. These include body-on-frame vehicles, including a midsize pickup, and light commercial vehicles.
Scaling locally to win globally
Hyundai Motor also aims to add 1.27 million units of global manufacturing capacity by 2030( including 500,000 units in North America, 320,000 in India, 250,000 across its CKD sites and 200,000 in Korea). The North American capacity increase includes a previously announced, but uninstalled, 200,000-unit capacity expansion at HMGMA. The Korea capacity includes the soon-to-be opened new EV plant at its Ulsan operations.
In North America, Hyundai is raising its previously announced 2030 local parts’ sourcing target from 60 per cent to 80 per cent. The region will offer more than ten hybrid models by 2030, with hybrids reaching a 50 per-cent sales mix, produced at Hyundai Motor Manufacturing Alabama and Hyundai Motor Group Metaplant America. Cumulative hybrid sales in North America have passed one million units.
“ In Europe, we will cover 85 per cent of the market with a fully electrified portfolio, including five new SUV and light commercial vehicles. We aim to expand EV sales in Europe to more than 420,000 units by 2030, from 116,000 in 2025,” added Hyundai Motor.
In India, Hyundai Motor will expand its SUV lineup, starting with the launch of a new electric SUV in the fourth quarter.
Localised and designed for India, the new model will come equipped with a nextgeneration infotainment system and Level 2 assisted driving technology. India will also receive a new ICE-powered mid-size SUV.
Hyundai Motor continues to invest in a local supply chain in India, aiming to source 90 per cent of vehicle content from the country by 2030 with a network of over 1,400 local suppliers and over 900 local engineers.
“ Home to manufacturing facilities with a capacity to produce 1.1 million units a year, India will continue to be an important export hub for us. We aim to export around 30 percent of our India production volume, by 2030, to markets in the Middle East, Africa, Asia and South America,” added Hyundai Motor.
In South Korea, 27,000 manufacturing employees produce around 1.8 million vehicles per year for the company – 60 per cent of which are exported to other markets. A new EV facility in Ulsan will begin production with the Genesis GV90. The new software-defined factory will deploy 108 advanced manufacturing tools, AIenabled quality control and inspection, and a manufacturing AI agent.
In China, Hyundai Motor is pursuing a turnaround by leveraging local design, manufacturing and partnerships. Starting with the IONIQ V, the company will steadily launch new products including a new EV and EREV in 2027. Hyundai Motor will leverage local partnerships with technology firms, innovative designs and an expanded dealership footprint to target more than 500,000 units of sales by 2030.
Hyundai is also investing in new assembly plants in Saudi Arabia and Algeria, part of a network of eight across Africa, the Middle East and Pakistan.
The company also outlined its strategic partnerships, autonomous driving roadmap, robotaxi service plans and AI robotic aims( hoping to deploy the industrial humanoid robot, Atlas, at Hyundai Motor Group Metaplant America from 2028) at its 2026 CEO Investor Day. n
www. hyundaimotor group. com
ISMR October 2026 | ismr. net | 19