INDUSTRY REPORT
Market Insights, commenting on a recent survey that it conducted on the market.
“ High-end electronics dominate in North America, Europe and Japan, while affordable and mid-range devices drive growth in Southeast Asia and China. E-commerce, AI-driven personalisation and sustainable innovations are reshaping the market, making digital engagement, product longevity and repairability crucial for brands. Local manufacturers have an opportunity to introduce cost-effective solutions, while global players must emphasize performance, connectivity and eco-conscious innovation to maintain market share. The consumer electronics market is evolving with strong opportunities in 5G, AI, smarthome integration and circular economy models,” it continued.
Technavio also pointed to the integration of nanotechnology, virtual reality headsets and augmented reality glasses that is“ revolutionising various sectors, from healthcare to education and entertainment.” Machine-learning algorithms and 3D printing applications are transforming user interface design and manufacturing processes, respectively, it added.
Smart baking, using AI. Sensors in Bosch ovens recognise the type of dish and automatically set the temperature and cooking time.
Image: Bosch.
AI in focus
Artificial intelligence( AI), said analyst Frost and Sullivan, will power features such as voice assistants with natural language processing, smarter recommendations and personalised user experiences.
“ Generative AI( GenAI) technology will enable capabilities such as creating realistic images or music, editing photos with advanced tools and experiencing immersive augmented reality( AR) that seamlessly blends the physical and digital world. A growing network of connected devices will create smart homes, offices and even cities. Imagine appliances that work together seamlessly, wearables that communicate with smartphones or environmental sensors that adjust lighting and temperature automatically. Features such as real-time data processing for AR / VR experiences, smooth cloud gaming and quicker downloads for updates and content will all be made possible by faster and more dependable
LG’ s built-in robot vacuum station fits beneath kitchen sinks.
Above: The new Lenovo ThinkPad P16v Gen 3 is an AI-ready commercial workstation.
The market is a dynamic and evolving landscape, requiring continuous innovation and adaptation to meet the changing needs of consumers
Image: Lenovo. internet connectivity,” pinpointed Frost and Sullivan.
Environmental sensing for smart homes, enhanced camera capabilities in smartphones and health monitoring through wearables will all be made possible by smaller and more advanced sensors. Smaller components will also enable sleeker gadget designs and the integration of additional functionality into smaller form factors as technology develops.
“ With rapid advances in AI, IoT and 5G, the competitive arena intensifies, driving companies to differentiate through seamless integration, design aesthetics and personalised user experiences,” explained Transparency Market Research.
The implementation of AI-powered image processing in smartphones has resulted in a substantial increase in sales. Artificial intelligence( AI) is powering personalised user experiences, while robust software development methodologies ensure reliability and security.
Agentic AI is now the next step on the ladder for industry players, with manufacturers such as Lenovo announcing their initiatives in this direction. In September 2025, tech giant Huawei announced ten global mega-trend predictions. Many of them were directly related to AI and, in some cases, agentic AI.
In conclusion
Image: LG.
Overall, the market is a dynamic and evolving landscape, requiring continuous innovation and adaptation to meet the changing needs of consumers.
“ In conclusion, the market is characterised by continuous innovation and evolving patterns. From energy-efficiency standards to 5G network integration, biometric authentication and advanced technologies like AI-powered image processing and virtual reality headsets, the industry is poised for significant growth and transformation,” concluded analyst, Technavio. n
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