INDUSTRY REPORT
Endoscopy devices
Endoscopy devices have transformed minimally invasive procedures across various medical specialties . This segment is driven by the growing preference for minimally invasive surgeries , which offer benefits such as shorter recovery times and reduced complications .
“ The endoscopy devices market is witnessing innovations in capsule endoscopy , enabling non-invasive exploration of the gastrointestinal tract . There is also a trend towards developing single-use endoscopes , addressing concerns about cross-contamination and reducing the need for complex sterilisation processes . The integration of high-definition imaging and 3D visualisation in endoscopy devices is enhancing the precision of diagnostic and therapeutic procedures . With demand for endoscopy devices estimated to grow by over 8 % p . a . globally by 2029 , the segment is likely to see further innovations and market expansion ,” confirmed analyst , Mordor Intelligence .
Image : Shutterstock . com .
Cardiology devices
Cardiology devices represent a crucial segment in the global medical devices market , driven by the increasing burden of cardiovascular diseases worldwide . In the United States alone , it is projected that there will be more than 130 million heart patients by 2035 . The cardiology devices market is characterised by continuous technological advancements , with artificial intelligence emerging as a game-changer in improving diagnostic capabilities . This segment is also witnessing a shift towards remote patient monitoring , confirmed Mordor Intelligence .
Industry players
The medical device industry is characterised by a high level of consolidation , dominated by wellestablished global players with extensive medical device portfolios and strong brand presence . These companies compete intensively on the technical front , investing heavily in research and development to capture larger market shares .
“ The market ’ s structure presents moderate barriers to entry due to high initial investment costs and the need for specialised knowledge . However , the growing demand for increased accuracy ,
The medical device industry is characterised by a high level of consolidation , dominated by wellestablished global players with extensive medical device portfolios and strong brand presence mobility and integration in medical technology devices is encouraging product innovations , enabling new entrants to penetrate the market ,” commented Mordor Intelligence .
“ Mergers and acquisitions trends in the medtech industry are driven by the need for technological advancements and market expansion . Medical device companies are strategically acquiring smaller , innovative firms to enhance their product offerings and maintain competitive advantage . This consolidation trend is expected to continue as larger players seek to strengthen their market positions and expand their geographical presence ,” it added .
Major healthcare device companies are characterised by their strong focus on innovation , extensive product portfolios and global market presence . These companies invest significantly in research and development to maintain their competitive edge .
Machined medical parts ( Mazak ).
Medical device brands are consistently launching new , technologically advanced medtech products to address evolving healthcare needs .
“ To increase market share , incumbents in the med tech industry must focus on continuous innovation , strategic acquisitions and expansion into emerging markets . Developing products that address unmet medical needs and improve patient outcomes will be crucial . Medtech companies should also invest in digital health technologies and data analytics to enhance their product offerings and improve operational efficiency ,” outlined Mordor Intelligence .
“ For contenders to gain ground , specialisation in niche markets or innovative technologies could provide a competitive advantage . Focusing on cost-effective medtech healthcare solutions for specific medical conditions or underserved populations may offer growth opportunities . Additionally , forming strategic partnerships with healthcare providers and research institutions can accelerate product development and market penetration ,” it added .
Regulatory compliance and reimbursement policies will continue to play a significant role in shaping the medical devices industry . Healthcare equipment companies that can navigate complex regulatory environments and demonstrate the cost-effectiveness of their products will be better positioned for success . As healthcare systems globally focus on value-based care , medical device manufacturers must emphasize the economic benefits of their products alongside clinical efficacy .
Image : Shutterstock . com .
24 | ismr . net | ISMR March 2025