ISMR June 2021 | Page 27

A welding demonstration at ITM Industry Europe in Poland .
fair has traditionally combined industry , business and science . It is attended by nearly 1000 exhibitors who present innovative machines and solutions for such industries as metalworking ; metallurgy ; welding ; surface treatment ; varnishing ; automotive ; transport and railways .
Overseas companies traditionally account for nearly 50 % of the exhibitors at the ITM INDUSTRY EUROPE trade fair . Exhibitors are from countries which include Austria ; Belgium ; China ; Czech Republic ; Denmark ; France ; Netherlands ; India ; Germany ; Switzerland ; Sweden ; Taiwan ; Turkey ; Ukraine ; Hungary ; UK and Italy .
The physical trade fair includes five thematic showrooms : Mach-Tool ( machines and tools ); Surfex ( surface treatment ); Metalforum ( metallurgy , foundry , metal industry ); Welding and also Research for Industry ( scientific achievements of research institutes ). Along with the ITM INDUSTRY EUROPE trade fair , there are also the Logistics , Transport and Storage exhibition , the Industrial Subcontracting exhibition and Subcontracting ITM meetings .
“ What matters at the ITM INDUSTRY EUROPE trade fair are innovations that support the development of companies , technologies that are the future of the industry and machines that are an implementation example of the latest solutions in the industry ,” said the show organiser .
A hybrid model
“ The latest expert analysis is very promising . The Polish industry has shown more than once that it is strong , but the latest reports have surprised even economists . According to data from the Central Statistical Office , production in March this year was almost 19 per cent higher than the year before . This is an all-time record . Although it should be remembered that the reference point is the month when the crisis caused by the epidemic began , the result is still optimistic . Economists expect more ‘ surges ’ in the coming months . According to preliminary data , compared to March last year , an increase in sold production ( in constant prices ) was recorded in 27 ( out of 34 ) industrial sectors ,” commented the show organiser .

EVENT PREVIEW

“ We are in constant contact with our exhibitors and we are all missing face-to-face meetings and the opportunity to present our solutions live . I hope that companies from the industrial sector will have this chance during the next edition of ITM INDUSTRY EUROPE ,” it added .
Grupa MTP has implemented a new tool dedicated to both exhibitors and visitors . It is a special platform for online meetings that will allow exhibitors to reach potential customers with their offers , regardless of exhibitor location . In turn , buyers interested in these offers will be able to meet in a virtual space to talk directly with manufacturers about products , technology and services .
“ We are convinced that no solution can replace the atmosphere of direct meetings during the exhibition . However , the online platform will be an additional element to enrich the ITM INDUSTRY EUROPE offer . We tested this tool at other events and can confidently recommend it . Online meetings unlock the opportunity to meet contractors from all over the world and make new sales in markets ,” added Anna Lemańska- Kramer .
“ The platform will not only allow exhibitors to create a varied showpiece but will also enable precise searches for potential business partners and facilitate contact . It is a very intuitive and easy-to-use tool , synchronised with Outlook and Google calendars . Each user will be able to follow the conference events taking place during the fair on an ongoing basis . We will handle the LIVE broadcast and subsequent access to all video materials . The event programme will be very rich this year ,” she concluded . n
www
. itm-europe . com
We will meet in Poznań ( Poland ), at the physical exhibition , as well as virtually at the online event
A cutting demonstration at ITM Europe in Poland .
ISMR June 2021 | sheetmetalplus . com | 27