INDUSTRY NEWS
( Left to right : Dr . Jochen Köckler , Chairman of the Managing Board , Deutsche Messe AG , and Arief Havas Oegroseno , Ambassador of the Republic of Indonesia , for the Federal Republic of Germany . German Chancellor , Angela Merkel , opened the trade show .
A hybrid showcase
HANNOVER MESSE is a showcase for industry and a catalyst for future topics such as AI , sustainable production and 5G . As a purely digital event , this April ’ s HANNOVER MESSE served two roles : it revealed not only the future of industry , but also demonstrated what trade shows will look like going forward .
“ The HANNOVER MESSE Digital Edition demonstrated the innovative power of mechanical engineering , electrical engineering and IT companies . At the same time , it showed that the trade show of the future is hybrid ,” said Dr . Jochen Köckler , CEO of Deutsche Messe AG .
German Chancellor , Angela Merkel , opened the trade show for industry with Joko Widodo , President of the Republic of Indonesia . The 1,800 participating companies presented 10,500 products and innovations to 90,000 registered participants . The conference featured 1,500 experts discussing topics such as Industry 4.0 , digitalisation of industrial processes , supply chain management , lightweight construction , hydrogen and electromobility .
“ The positive response to the digital
HANNOVER MESSE exceeded our expectations . At the same time , we saw that a digital trade show cannot replace the magic of a physical event ,” reported Köckler , citing trust-building face-to-face discussions , concrete leads at the booth and the handson product experience as well as chance encounters that can lead to new business partnerships . “ The personal contact simply is not there .”
“ The digital HANNOVER MESSE confirmed that we are on the right path . Based on our experience this week , in the future we will bring together the best of the digital and analogue worlds to provide our customers with a holistic hybrid trade show experience ,” added Köckler .
During the five days of the live show , the 90,000 participants generated more than 3.5 million page views and submitted 700,000 search queries in the exhibitor and product search . In addition , the new conference and exhibitor live streams attracted approximately 140,000 views .
“ Among other things , we now know that we are reaching completely new exhibitors and visitors . When we transfer this knowledge to our physical events , we maximize the bandwidth of our trade shows many times over . In this way , we increase the relevance of HANNOVER MESSE ,” concluded Köckler .
All content from the HANNOVER MESSE Digital Edition is now available at www . hannovermesse . com . Interested parties who missed the live week can register to learn more about the exhibitors and products and watch the keynotes and panel discussions on demand .
“ HANNOVER MESSE is and remains the international showcase for industry , even in times of Corona . This year ’ s digital edition brought companies , politics , media and many viewers from all over the world online to present fascinating technologies and discuss important topics ,” said Thilo Brodtmann , CEO of the Association of German Machinery and Plant Manufacturers ( VDMA ). “ Mechanical and plant engineering play a key role in industrial transformation . This applies to climate-neutral production and the mobility of tomorrow as well as intelligent production and logistics technologies .”
The next HANNOVER MESSE runs from 25-29 April 2022 . Portugal is the Partner Country . n
. hannovermesse . de / en
The Lightweighting Summit at Hannover Messe .
The panel on digitalisation at Hannover Messe .
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