EVENT PREVIEW
A HYBRID EXPERIENCE
ITM INDUSTRY EUROPE will take place from 31 August - 3 September 2021 as a hybrid physical / virtual event .
The forthcoming edition of ITM INDUSTRY EUROPE will be different from previous ones . The COVID-19 pandemic over the past year has changed the face of trade shows as well as the format of this event in Poland for the industrial sector .
“ This year ’ s ITM INDUSTRY EUROPE exhibition will feature an interesting programme of events and a new format which combines the traditional trade fair with the concept of virtual meetings . In recent months , the global epidemic has had a strong impact . Face-to-face meetings have been largely replaced by online communication . ITM INDUSTRY EUROPE has adapted its format and activities to align with these changes ,” the show organiser told ISMR .
“ There are many new products in the pipeline for this event , which is boldly entering
“ The online platform will be an additional element to add value to the ITM INDUSTRY EUROPE offer .”
the digital age . At the same time , we expect to offer a range of solutions which have awaited by exhibitors and visitors for months ,” it added . “ This year , we offer exhibitors and participants a hybrid model . We will meet in Poznań ( Poland ), at the physical exhibition , as well as virtually at the online event .”
ITM INDUSTRY EUROPE will take place from 31 August - 3 September 2021 . MODERNLOG Logistics , Warehousing and Transport Fair , 3D SOLUTIONS − 3D Printing and Scanning Fair , SUBCONTRACTING Industrial Cooperation Fair and FOCAST Foundry Forum will be held simultaneously .
A year of virtual activities
“ As we were unable to organise the physical trade fair , and knowing the expectations of our exhibitors and visitors , we focused on online events that matched current industry needs . We have already brought the industry together now several times online as part of the ITMtalks series and created INDUSTRYonline − a platform for virtual events for the industry ,” explained Anna
The ITM INDUSTRY EUROPE trade fair has traditionally combined industry , business and science
Lemańska-Kramer , director of ITM INDUSTRY EUROPE .
“ ITMtalks have already been broadcast live four times from the MTP Group studio . Industry , business and science leaders were invited to participate , and the hottest topics in the industry were discussed . In the space of almost a year , we managed to gather a community of several hundred people who are impatiently waiting for the next episodes in the series ,” she continued .
This entrepreneurial attitude spurred the exhibition organiser to go further and stream online machine tool demonstrations and discussions around the Fourth Industrial Revolution and the practical implications of Industry 4.0 .
“ Our online activities were very well received . They also inspired us and the exhibitors to take up another challenge i . e . live online demonstrations of machines and robots . This is how the idea of the ITM _ showroom project , ‘ Automation and digitisation for everyone ’, evolved . Together with our exhibitors and partners ( DMG Mori , Kuka , Polaris Engineering and Sandvik Cormorant ), we organised an online meeting to popularise the idea of industry 4.0 among medium and small manufacturing companies in Poland . It was not another classic webinar , but an event offering expert knowledge and practical tips based on the example of working machines . The success of these projects gave us additional impetus to organise the exhibition ,” said Anna Lemańska-Kramer .
ITM Poland in focus
The ITM INDUSTRY EUROPE trade
26 | sheetmetalplus . com | ISMR June 2021