Island Life Magazine Ltd June/July 2008 | Page 32

life INTERVIEW The family stand on the spot where it all started over 60 years ago. Pictured Left Diane Andrews, Rosemary Brooks, Steve Cross, Fergus Cross and Jane Cross The Old Smithy Past and present By: Roz Whistance N othing about The Old Smithy in Godshill is as you’d expect. There is no blacksmith, for starters, though of course there once was, and you can see the original smithy from the newly enlarged Coffee Shop. What the Old Smithy is today is a relaxed place to browse for out-of-the ordinary gifts and clothes. But the surprising thing is that it thrives as a business because it does more for its customers than it asks of them. Its story is about the foresight of one family and its effects on a village. It was the village butcher Reg Andrews who, way back in 1948, bought up the blacksmith’s premises, which by then 32 was a print shop, to sell postcards of the picturesque church and thatched cottages, and miniature lucky horeshoes. He had spotted what would today be called a marketing opportunity. “Godshill had been known since the 1800s as a place for visitors,” says his daughter, Diane. “People came out from Ryde in horse-drawn coaches and later charabancs for cream teas – I’ve got a photo somewhere of Queen Anne coming for a trip out here.” At the time Reg’s cattle would graze on the land currently shared by the conservatory and car park. He would cut up the meat in the morning, take it on his rounds, then be back to serve in his little shop in the afternoons. “Dad was a real character, always laughing and joking with people and generally drawing a crowd. Having read about Gretna Green, he decided he could ‘marry’ people over the blacksmith’s anvil. He had fake marriage lines printed and would hand these out with his ‘lucky’ horseshoes, creating a party atmosphere in the old forge.” He watched the growing popularity of the motor car, and with the foresight of a natural entrepreneur decided to cater for them. He applied to have part of the marshland next to the Smithy filled in for a car park for 30 or 40 cars. “It helped Godshill become one of the Island’s most www.wightfrog.com/islandlife