Island Life Magazine Ltd April/May 2007 | Page 101

FOOD & DRINK

- life

Local produce market
with a difference
CHOICE is the word when it comes to shopping. Customers love choice. For
this reason we have decided to go ahead and create the best local producers
market on the island, which will be under cover, and offers FREE PARKING!
Monday 23rd April 2007
is the date to pencil into
your diary, as this is the
day when the NEW “Local
Produce Market” will start
trading at Brickfields.
Organizers of the new Brickfields
market Phil Legge (owner of
Brickfields) and Martin Potter
(owner of Island Life) have decided
to go ahead with plans for a new
indoor local produce market.
Martin commented “the Brickfields
local produce market is going to
be slightly different from existing
markets with which people are
familiar with, Brickfields local
produce market will be exciting,
educational and fun with a fantastic
range of fresh Island produce and
craft products.”
We asked Phil what will make this
market special,
“firstly the market is fully under
cover, our cafe will also be selling
food and refreshments throughout
the evening. In addition to our
fully licensed bar, their will be
educational demonstrations for
children, scheduled demonstrations
from butchers, top island chefs,
local growers and producers, and
finally we have free parking for up
to 200 cars.”
It’s quite common that local
markets are held during a weekday
and many people on the island
unfortunately work during the
week, because the Brickfields
market is being held during the
late afternoon/evening, it will make
it more accessible to people. The

market is scheduled to be held on
a Monday afternoon/evening from
4pm through to 7pm, Phil added
“initially we will run a four week
pilot scheme to test the water, and
if the market is supported well by
the general public it will become a
regular Monday evening event at
Brickfields.
“Because we are holding the
market in the evening we hope to
capture a whole new customer base,
those that unfortunately have to
work during a weekday.
The Brickfields Produce Market
will operate slightly differently from
existing markets, there will be no
restrictions on stalls, thus offering
a wide variety of choice to the
customer.”

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Andy Gustar from Hamiltons
commented “competition is healthy
and I have no problem that their will
be other butchers/farmers selling
their meat, this gives more choice
for the customer and will make for
a much better market overall. At
the end of the day customers vote
with their feet, I just have to ensu &P