The Importance of Selling Through Education
The internet is littered with contradictory information , particularly in the field of skincare . There are numerous ingredient names and mechanisms that might be confusing to the consumer , which is why as a skincare professional , it is your job to filter through the confusion and explain it to the client . Aesthetics are like a marathon in athletics ; short solutions or quick sales can never result in long-term relationships or recurring patients . Nonetheless , we see this occur every day with poorly trained professionals who are eager to make a quick dollar and , as a result , disfigure their patients . Selling is an art and involves finding a balance between educating properly and making it understandable and fun to listen to while turning it into a sale whenever possible . Here is some information that I found so fascinating that I could not wait to share it with others : Extreme Protect SPF 30 prevents the development of thymine dimers within the skin cell , thereby preventing skin cancer . Fascinating , right ? I was so eager to share this information that when the next customer came in to purchase sunscreen , I immersed myself in the topic with her for what seemed like quite a bit of time . As a result , the client stared back at me like a deer caught in the headlights . This was a great
opportunity for me to learn that although passion and enthusiasm are critical to selling , as patients will never purchase a product from you if you appear disinterested and bored while talking about it , practicing a composed speech and pitch on a loved topic is essential for the information to come across as understandable to the client .
Nowadays , there are many companies and brands out there that claim to be “ the best .” However , to be effective at selling through education , you must have the proof to back it all up . A point of difference with iS Clinical is that it has the education and clinical studies behind its products to set them apart from the rest . iS Clinical is focused on selling to the consumer through education with its clinically validated products . Thankfully , there are many resources that iS Clinical offers that can be utilized to boost product sales within your practices . The iS Clinical Education website is replete with videos , webinars , articles , seminars , clinical studies , and courses designed to increase product knowledge and industry expertise . Educating properly and effectively will ultimately build trust , retention , and credibility with the clients in your practices .
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