Have you ever made an impulse buy because someone convinced you with the phrase , “ You ’ ll just straight-up love it ?” Don ’ t worry , we all have ! However , that selling technique can only go so far if it is not backed up by educating the buyer . Education is the key to selling a product without coming across as overly “ sales-y .” The world has changed , and the way consumers buy has changed with it . Buyers have more information at their fingertips than ever before and have greater power over what they buy because of technological advancements . With instantaneous