In the last issue of Skin Source Magazine , I shared three tips for Building Better Business Relationships , One Communication at a Time : Think about yourself first ; Make things easy for your conversational partner ; Have a flexible conversation plan . These tips are important because relationships are the key to your success in business , and good conversations are the key to building those relationships .
There are many ways to prepare for a good patient conversation . One is to do your homework — check your patient ’ s purchase history and review key facts about the products you ’ ll recommend for them on the day of their visit .
Another is to refresh your memory about what was discussed the last time you saw them . Were they about to go on vacation ? Was one of their kids newly engaged or graduating from high school ? Asking about the milestones in a patient ’ s life is a great way to let them know that you care about them as people , not just as customers .
And there ’ s one more thing that ’ s worth preparing for before a treatment session with a patient ( or any type of business conversation ): Yourself ! This means putting aside any negative thoughts or feelings and focusing on the positive so that you can be your best public speaking self during this encounter .
Now you can communicate with confidence , knowing that you radiate your Avatar ’ s qualities .
What Is Your Best Public Speaking Self ?
If you ask 100 different people what your “ best public speaking self ” means to them , you ’ ll get 100 different answers . ( Maybe even 110 !)
Some people want to project confidence and poise . Others would rather be seen as warm , relaxed , and accessible- the kind of person you want to ask for coffee , even if you don ’ t know them . Some people want to be seen as consistent and trustworthy while others want to convey flexibility ; some as authoritative , others as collaborative ; some as powerhouses , others as team players , etc . In the aesthetic industry you might want to appear knowledgeable , and warm .
And that ’ s the beauty of being your “ best public speaking self .” It means something different to everyone , and you — only you — get to decide what you would like it to mean .
Then , you get to be that person !
Create Your Public Speaking Avatar
Before I explain how your Public Speaking Avatar works , let ’ s design one for you . For this exercise , you ’ ll need something to write with ( pen and paper or the notes app on your phone ) and a few minutes of uninterrupted time .
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