In the previous issue of Skin Source Magazine , we talked about how The Secret Ingredient in Business Success is Relationships . These relationships are built one communication at a time — and because you can personalize your client interactions , you have the advantage over bigger practices or companies that take a less flexible approach .
Today , let ’ s look at how you can grow that advantage by using some of the same techniques that expert public speakers rely on .
Public Speaking
Insights for Better Business Conversation .
Lots of people think of “ public speaking ” as something you do at a conference or an important meeting . But the same skills that help you succeed in large-group situations are just as valuable in one-on-one conversations .
That ’ s because , every time you communicate for business ( think : conversation with a client ) or communicate with a purpose or goal ( think : getting your teenager to clean their room ), you ’ re engaged in public speaking . If you ’ re not just talking — in other words , having a casual conversation — you ’ re speaking , and thinking about it in public speaking terms will make you even more effective .
Try the following three tips and see if you agree .
1 Think about Yourself First . The easiest thing in the world is to jump into a public speaking situation , whether it ’ s a presentation or a one-on-one , without taking stock of whether you ’ re ready for it . In fact , the more negatively you feel about a communication , the more likely it is that you ’ ll jump into it too soon as a way to try to get it over with .
So , before you pick up the phone or walk through the door , take a few seconds to inventory your state of mind . Are you feeling any anxiety about the conversation ? Any annoyance or frustration ? Any one of the 101 other negative emotions that can creep up on us when we ’ re too busy to notice ?
If so , take a minute to get your head screwed on
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