iS Skin Source 2022 Q2 2022 Q2 | Page 61

• If memberships are part of the practice , close the sale by emphasizing same-day savings and potential future savings and discounts they would receive as a member .
• Offer a product that will complement the treatment the client received . For example , if they came in for a treatment on their neck , NeckPerfect Complex would be a great product to help further their results at home .
Rebooking clients at checkout is crucial for keeping the practice busy and offering a better experience for your clients . When you pre-book a patient for their next treatment , there will be more options for specific days and times that fit their schedule , and highly requested providers will have more availability . With professional treatments , consistency is always key ! For example , if the patient is receiving a chemical peel or micro-needling , they will see better results by doing them in a series . Remember , one is a treat , three is a treatment ! If you are a busy practice , your books may fill up quickly and it will be difficult for your client to schedule within the proper time frame with short notice . This can leave them dissatisfied , so it is best to book them for their next treatment in advance .
Overall , it is vital to have an educated and engaged team that is passionate about delivering an extraordinary client experience . The front desk associates represent the business as the first and
last impression either over the phone or at the reception area . They should be able to handle customer service issues and inquiries while having a thorough knowledge of the service menu and retail products . They should be equipped with enough knowledge to be able to answer basic questions and most importantly , close the sale . The providers are responsible for creating connection , educating the clients , and delivering consistent , safe , effective , and memorable treatment experiences . Having a team that works together during every step of the appointment is essential in creating an experience that won ’ t be soon forgotten .
References
What Is Patient Experience and Why Is It So Important ? ( qualtrics . com ).
https :// www . psychologytoday . com / us / blog / thescience-luck / 201302 / the-science-first-impressions
Rebooking clients at checkout is crucial for keeping the practice busy and offering a better experience for your clients .
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