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Look at a client ’ s past sales history . Go into the product sale history of the client while they are waiting for their appointment or before they checkout . See what they bought last time and maybe spark a conversation with them , “ How are you liking the ___ you bought last time ?” Maybe they will tell you that it ’ s too drying or made them break out . Then you can recommend proper usage or switch them to another product that would work better for them . Even if they end up loving it , they may say , “ Hey , I loved it ! That reminds me , I need to get more and maybe one for my mom .” BAM ! By looking into their history and asking a simple question , you now have two products sold .
Lastly , relate the product to a personal story . Make what ’ s in the box have meaning or pull the emotion behind it . Even if the story isn ’ t personal , share a client story . Product experience and stories give the client confidence in their purchase . One of my favorite stories to tell is that iS Clinical ’ s Cream Cleanser was created for a woman deployed overseas in the military who had limited access to water . Cream Cleanser can be used without water ! Adding a personal story to a product makes it more fun to hear about and more memorable for the client , and create that emotional connection between the patient and the product .

BAM ! By looking into their history and asking a simple question , you now have two products sold .

From tricks as simple as notetaking to being aware of body language , there are a lot of creative actions office staff can implement into their daily routine to increase product sales . Getting in the habit of utilizing these tricks will boost product sales and overall help with the retention of clients and their satisfaction in the long run .
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