Communications
Checklist
Patient facing communication conveys your brand and brand identity . It is worth investing the time to ensure all imagery and text supports this and this will further enhance the impression and relationship the patient has with you , your team and clinic .
✔ Treatment , procedure , device or product name
Ensure the correct name is listed across all customer facing assets including the website , social media , price lists , leaflets and brochures .
✔ Treatment , procedure , device or product descriptions
Take time to ensure the treatment , procedure , device or product descriptions are correct and consistent across all customer facing assets , adapting copywriting length where necessary without losing meaning .
✔ Clinical Data
Consider highlighting key substantiated claims with the relevant clinical data to support the effectiveness of the treatment , procedure , device or product .
✔ Before & Afters
Ensure you utilise before and after images to support the effectiveness of the treatment , procedure , device or product . If you do not have any of your own when launching something new then reach out to the brand and they will often have assets that you can utilise . Ensure they are watermarked ( if they are your own ) and credited ( if they are generated by another practitioner / clinic ).
✔ Patient testimonials
Do not underestimate the power of a patient testimonial as it serves as an endorsement and recommendation . A few powerful testimonials can be more impactful than an excessive list , which can cause the reader to lose interest .
✔ Video footage
Most brands will have video footage or digital videos of their treatment , device or product information , which you can utilise on your website , social media and even within the waiting room .
✔ Leaflets & Brochures
Ensure you have a library of printed leaflets and brochures , as well as digital PDFs . By sharing informative e-brochures or leaflets you will be able to reinforce the benefits of a product , device , treatment or procedure .
that contribute to patient satisfaction , as it is the patient experience that will overtake the price and product of every brand as a key differentiator .
Research , Invest , And Set Up Systems To Maintain Contact With Your Patients Do not assume that a patient will constantly be phoning your practice , visiting your website , or checking your social media feed for information . As a business owner , it is your responsibility to look for constant contact with clients – before , during , and after appointment bookings .
Correct Data Having current information will allow you to find client data and promote a particular treatment targeted at a specific demographic . This will be easy to achieve if your database of patients is online and up-to-date , as you will be able to filter the information by age or location and then send the promotion to the relevant clients , rather than someone out of the age range or area .
Don ’ t Underestimate The Power Of Your Staff And External Support Team Make time to find out three facts about each patient . This will help to build trust as you make that personal connection with them . The more you know and show that you care , the more likely they are to trust your guidance . If you want to work smart , then working as part of a team is a far more effective way of creating rapport with a patient , as their first point of contact with your business can range from a telephone call to a social media DM .