iS Skin Source 2021 Q3 | Page 80

Summer Events Within the Practice | by Molly Peters
care regimes . Some examples of critical messages for summer skin ;
“ Double-Defense ” ( Vitamin C and SPF daily ) – describe the differences between Pro-Heal Serum Advance +, Super Serum Advance +, and GeneXC Serum , which is best for patient skin type and why we need both a Vitamin C and SPF daily during the summer .
Our clients need to rotate off hydroquinone and Retin-A , switching to sun-safe hyperpigmentation and anti-aging regimes like Brightening Complex and Serum .

One of the secret weapons to improving business during the summer months is to organize small and curated events .

Provide sun relief tips for patients with sun-exposed skin that needs some quenching hydration and anti-inflammatory relief . My go-tos are Hydra Intensive Cooling Masque , Pro-Heal Serum Advance + and Extreme Protect SPF 30 !
VIRTUAL CONSULTS
For those busy working moms with kids out of school , scheduling “ me ” time is likely the last thing on the summer list . Make yourself and your consultation services available via virtual consult . I have probably heard 1,000x in my career ; “ I can ’ t compete with online sales !” Yes , yes , you can , IF you do ! What do online stores have that you may not ? Accessibility is the only thing that online stores may have on you . So cancel that out by being more accessible . What do online stores have that you don ’ t ? YOU – which is a lot ! Your connection to your patient , your knowledge , your relationship to your clients , your skincare knowledge , the best skin care and treatments in the industry – you have all of this , but you will lose the sale if you don ’ t make yourself accessible . Market that you are available for virtual skincare consultations ; you can win back those lost online sales . Your clients need your advice and your accessibility .
I hope this article inspired you to think differently about your summer business and how it can thrive through creativity and adaptation . If you are already implementing seasonal themes within your practice and experiencing success from them , I would love to hear from you ! DM me on Instagram @ mollydollypeters .
I wish you all a lovely , successful , and profitable summer !
80 iS Skin Source