iS Skin Source 2021 Q3 | Page 57

Summertime is the preferred season of many . Every year , in any hemisphere , millions of people young and older anticipate warmer weather and sunshine . Summer is undoubtedly a time for increased socializing . People take the time to travel and spend more time outdoors , playing sports , exercising , swimming , and attending concerts , parties , and sporting events . Depending upon your location in the world , you may experience a long icy winter or a few months of cooler weather . Either way , whenever summer time arrives , most of the population is ready for some fun in the sun !

As industry professionals , we associate right away that fun in the sun equals sun damage . This is a prime time for sunburn , skin peeling , an influx of dehydration and dryness , fine lines and hyperpigmentation accumulation , and the development of moles and other skin anomalies . Unfortunately , these are all forms of extrinsic aging and unhealthy DNA damage that may or may not be able to be repaired and reversed later . Despite our heightened awareness of summer skin manifestations , we are certainly not an industry seeking to deprive anyone of a good time and a season of making memories . On the contrary , savvy professionals can take this opportunity to creatively revamp their treatment offerings and host an unforgettable event or two . The season is a valuable time to educate your clients and patients on sun safety and summer skin health . After all , prevention is the best medicine !
Seasonal Features
It is common to see practices promote seasonal treatments and packages . This gives a limited-time-only feel that creates excitement and pairs perfectly when featuring a luxury , results-driven brand like iS Clinical . Let ’ s explore key summer skin concerns , along with treatment solutions and best practices to combat and prevent permanent cellular damage .
Dehydration and Dryness – Have you ever come inside from an afternoon of sun and swimming , feeling drier and tighter than usual ? What you are feeling is a result of lipid peroxidation and transepidermal water loss . Ultraviolet rays release free radicals that break down our critical barrier lipids , otherwise there to protect us . This action further accelerates the evaporation of our skin ’ s water reservoir . Continuing this pattern all summer long will result in fine line and wrinkle formation and dry , thick flakey skin that is resistant to shedding .
Tanned Skin – A sought-after bronze glow is visually appealing , but this is a skin wound as far as the immune system is concerned . Of course , this look is preferred over a sunburn , but the idea of a tan being safe and healthy is a pure myth . Melanin is dispersed to the keratinocyte cells as a defense mechanism to protect the DNA chain from mutation . However , this is not a guarantee that mutation has not oc-
After all , prevention is the best medicine ! www . iSSKINSOURCE . com 57