iS Skin Source 2021 Q3 | Page 49

by Dr . Charlene DeHaven
THE IMPORTANCE OF SUNSCREEN USE
Sunscreen formulation has made huge advancements within the last decade . These should increase compliance surrounding sunscreen use . Risks of skin cancer 1 and photoaging 2 are directly related to sun exposure ; sunscreen use decreases these risks .

In addition to UVA and UVB , the skin is exposed to numerous types of free radicals .

In spite of our industry designing improved sunscreens , however , many people still do not use sunscreen or use it only occasionally . When 1,000 Americans were surveyed 3 for The Derm Review , 56 % said they rarely or never used sunscreen , 35 % never used sunscreen , and only 19 % reported using sunscreen daily . It might seem that many more women would use sunscreen than men , but the same survey revealed that 62 % of men and 50 % of women said they rarely or never applied sunscreen . Of African Americans , as many as 63 % never use sunscreen . 4
1 Schmidt CW . UV radiation and skin cancer : the science behind age restrictions for tanning beds . Environ Health Perspec . 2012 . 120 : a308-313 .
2 Flament F , Bazin R , Laquieze S , Rubert V , Simonpietri E , Piot B . Effect of the sun on visible clinical signs of aging in Caucasian skin . Clin Cosmet Invest Dermatol . 2013 . 6 : 221-232 .
3 Survey from The Derm Review , 2021 , as quoted in Skin Inc . 2021 Apr7 . www . skininc . com / skinscience / ingredients / 574139021 . 4 Pichon LC , Corral I , Landrine H , Mayer JA , Norman GJ . Am J Prevent Med . 2010 Mar . 38 ( 3 ): 288-295 .
This may be because of a mistaken belief that pigmented skin is protected from sun damage . However , even deeply pigmented individuals are incompletely protected from solar exposure . 5
MORE ELEGANT AND DESIRABLE SUNSCREENS
People give a variety of reasons for not using sunscreen . These include disliking the feel or texture ( 55 %), associating its use with breakouts ( 54 %), disliking the white cast or that it fails to blend with their skin tone ( 38 %), and disliking its appearance with their makeup ( 28 %). 6 Manufacturers have tried to design sunscreens that are more desirable to users .
The iS Clinical sunscreens all contain micro-encapsulated sunscreen actives . The physical actives of zinc oxide and titanium dioxide are thereby translucent ( non-opaque , non-chalky ) and cosmetically elegant when used with or without additional makeup . Micro-encapsulation of chemical actives means that any risks of sensitivity are eliminated or reduced . Water resistance up to 40 minutes means that the iS Clinical sunscreens are compatible with sports and a variety of other outdoor activities . Several tints are available to match any skin tone . The inclusion of
5 Brenner M , Hearing VJ . The protective role of melanin against UV damage in human skin . Photochem Photobiol . 2008 . 84 : 539-549 .
6 Kern J . CeraVe survey uncovers reasons adults skip sun protection . Cosmetics Toiletries . 2020 May 26 . www . cosmeticsandtoiletries . com / marketdata / segments / 570660021 . www . iSSKINSOURCE . com 49